Customers Have
Needs
People want to buy from you. All that you have to do is
convince them of a few things, namely that you offer something of value and
enough supportive evidence that you will deliver on your promise or offer.
Here Is How Most People
Want To Buy From You:
1.
Be
there when I need you (sell me an umbrella on a rainy day).
2.
Make
it easy for me to talk to you (don’t play phone tag or deal only through
email).
3.
Don’t
sound like a salesperson; come off as an advisor.
4.
Teach
me something or give me something for free – we need goodwill.
5.
Sound
sincere when you speak and not be slick, shifty, or full of crap.
6.
Entertain
me and make me feel good.
7.
Show
me that you listen to my concerns.
8.
Don’t
be critical of me – just tell me how to get from here to the next step.
9.
Never
talk down to me or make me feel small.
10. Don’t argue with me or plant doubts
about how I operate.
11. Make me feel that I have choices
and options.
12. Show me what your offer is in a
clear way – don’t hide charges or dress up additional costs.
13. Never lie to me.
14. Call me when you say you will.
15. Tell me why I should go with you
over someone else.
16. Just give me the facts and cut to
the chase.
What Does The Book
Customer Need?
Everyone needs different things, but we all need certain things that are the
same. It just might be that you don’t need the same thing at the same time that
others do. But along the way, many of us have the following concerns. See which
ones your book taps into and seek to address them in your marketing efforts.
According to Maslow’s Triangle, which shows a hierarchy of
needs by humans, people have physiological needs, safety needs, social needs,
esteem needs, and self-actualization needs. We need to make sure we have
healthy air to breathe, clean water to drink, access to nutritious food, sleep,
health, shelter and clothing. We may need
sex/love/relationships, security, and to feel good about ourselves. So
many things are involved, from pets and children to careers, entertainment,
weather, sports, games…you name it. Figure out where your book fits in to all
of this.
“Wealth doesn’t make
you happy but it helps you to endure unhappiness.”
--Robert
Gervaso
“When myth meets
myth, the collision is very real.”
--Stanislaw
Jersey Lee
“Whenever a husband
and wife begin to discuss their marriage they are giving evidence at a
coroner’s inquest.”
--H.L.
Menchken
“The success of most
things depends upon knowing how long it will take to succeed.”
--Charles-Louis
de Secondat, Baron de Montesquie
DON”T MISS
THESE!!!
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How Authors Can Sell More Books
No. 1 Book Publicity Resource: 2019 Toolkit For Authors
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Authors Get Bulk Sales Now
Brian Feinblum’s insightful views, provocative opinions, and
interesting ideas expressed in this terrific blog are his alone and not that of
his employer or anyone else. You can – and should -- follow him on Twitter
@theprexpert and email him at brianfeinblum@gmail.com. He feels much more
important when discussed in the third-person. This is copyrighted by
BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in
Westchester. His writings are often featured in The Writer and
IBPA’s Independent. This was named one of the best book
marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized
by Feedspot in 2018 as one of the top book marketing blogs. Also named by
WinningWriters.com as a "best resource.” He recently hosted a panel on
book publicity for Book Expo America.
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