As an author and entrepreneur you will no doubt sell your
book online. Once you determine your target market for your book, go out and
sell it! Your online business plan will look something like this:
1.
Form
a company name and create your logo and tagline.
2.
Buy
a URL or several domain names after brainstorming and researching.
3.
Create
a web site map and design/layout your plan – then find a Web designer if you
are not doing it yourself.
4.
Write
your web site copy.
5.
Build
up your social network by connecting with people on Facebook, Twitter, and LinkedIn.
6.
Take
care of basic legal stuff – incorporating, getting any necessary insurance,
opening a bank account, etc.
7.
Apply
for a credit card merchant account or some way to take money online.
8.
Consider
setting up an account with an email marketing list management service.
9.
Create
your press kit for the media, marketing kit for sales, and a speaker’s kit to
solicit speaking gigs.
10. Craft a business plan and a
timeline for execution.
11. Look into where and how you will
advertise while also exploring getting people to advertise on your site.
12. Take steps to maximize your site’s
SEO capability.
13. Apply common sense and use logic,
but also dream big!
Random Resources
Sell your book all over the place. So many sites will sell a
product, including a book. You can sell it on ebay.com, livedeal.com,
craigslist.com, and many e-commerce vendors.
If you want to know about online trends and to see what is
hot, go to Yahoo! Buzz, Twitter Trends, or Google’s Zeitgeist. You will need
every competitive advantage possible when looking to be an infropreneur. Know
which factors and figures could make your book and marketing approach unique
and profitable. Always look to see how you can commercialize, capitalize, and
cannibalize!
Learn more about search engine news and breakthroughs at
ClickZ’s Search Engine Watch newsletter.
Use Alexa.com, a free site owned by amazon, to get a review
and traffic analysis of your site -- and
your competitors’ sites.
To further spy on competitors, go to Google and type in the
web site of a competitor. You will be able to see who links to their site (It’s
a reverse link). You can see who is aligned with your competitor and see if you
can work with them as well.
“If you can’t stand
the heat, get out of the kitchen.”
--Harry
S. Truman
“History is a gallery
of pictures in which there are few originals and many copies.”
--Alexis
de Tocqueville
“The only thing we
have to fear is fear itself.”
--Franklin
Delano Roosevelt
DON”T
MISS THESE!!!
How authors get
their book marketing mojo – and avoid failure
Authors cannot succeed
without the right attitude
So what is needed to be a champion book marketer?
Should You Promote Your
Book By Yourself?
The Book Marketing Strategies Of Best-Sellers
How authors can sell more books
No. 1 Book Publicity Resource: 2019 Toolkit For Authors
-- FREE
Brian Feinblum’s insightful views, provocative opinions, and
interesting ideas expressed in this terrific blog are his alone and not that of
his employer or anyone else. You can – and should -- follow him on Twitter
@theprexpert and email him at brianfeinblum@gmail.com. He feels much more
important when discussed in the third-person. This is copyrighted by
BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in
Westchester. His writings are often featured in The Writer and
IBPA’s Independent. This was named one of the best book marketing
blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the
top book marketing blogs. Also named by WinningWriters.com as a "best
resource.” He recently hosted a panel on book publicity for Book Expo America.
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