Saturday, December 4, 2021

How Authors Should Promote Shamelessly


Authors, to be very successful, will need to engage in some combination of several of the following activities: developing and leaning on a growing network of helpful connections, aggressively pursuing social media, being an active speaker, running targeted digital advertising campaigns, utilizing a seasoned book promoter to secure media coverage, and luck.  

But what will authors need the most? 

To develop the mindset of being a shameless marketer.

Before we proceed, answer me this: 

·         Are you a shy person?

·         Do you think you are unworthy of attention?

·         Do you feel uncomfortable talking about yourself?

·         Do you not like to share your accomplishments with others?

To be a shameless marketer means you promote, every day, all of the time, regardless of your mood or sense of self-worth or quality of your book. Being confident is not optional -- it is mandatory. Acting, talking, and living like an already successful author is how you must proceed. 

Take these steps: 

·         Don’t apologize.

·         Don’t ask for permission.

·         Act like someone who is sharing a cure for cancer.

·         Promote to your benefit.

·         Know that you will help others by promoting yourself.

·         Don’t brag — just share — and it will come off as sincere and genuine.

·         Give facts, not bluster.

·         Make it about the reader, not you. 

Of course, success is not as simple as flipping a switch and embracing a new mindset, but it starts with that. Your attitude is the foundation that inspires and supports all of your actions. The rest will come to you once you open up to being a shameless book marketer.


Please Contact Me For Help

Brian Feinblum, the founder of this award-winning blog, can be reached at He is available to help authors promote their story, sell their book, and grow their brand. He has 30 years of experience in successfully helping thousands of authors in all genres.


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About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2021. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This was named one of the best book marketing blogs by BookBaby and recognized by Feedspot in 2018 as one of the top book marketing blogs. It was also named by as a "best resource.” He recently hosted a panel on book publicity for Book Expo America. For more information, please consult: 





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