Friday, December 24, 2021

Authors Should Expect Changes In 2022


2022 is being ushered in with feelings of fear, frustration, and futility when it comes to the world according to covid. But what if we flip the script — and just accept, and even embrace our fate and absorb it into the equation of life as an author today?

What if we stop denying reality — but also stop projecting doomsday scenarios?

We get nowhere wishing for what isn’t, longing for what was, and whining over what can’t be. Instead of seeing loss or limits, let’s focus on what can be — and simply deal with what is. We need to be fluid, operating out of a mindset that expects nothing but always strives for more.

Things change swiftly with covid. The truth is, life is always moving very fast. The pace of change, thanks to technological and communication advancements, is frenetic.

We have a new year — and that means new ways, new winners. Life is anything but static, even during what feels like paralyzing times.

I look forward to knowing I can plan a trip out of the country with the expectation of being able to arrive and depart without incident.

I look forward to being in a crowded comedy club, arena, or restaurant and not have to listen for people coughing near me.

I look forward to shedding masks and getting away from a needle every six months.

I look forward to not hovering over my teenage son to implore him to take covid precautions.

I look forward to ending debates with friends who don’t respect science or society, endlessly debating mandates, and the politics and economics of health.

I look forward to not thinking I could kill my 81-year-old mom just by hugging and talking to her in person.

The world has always posed challenges and opportunities that impact different people differently. Covid seems to be a unifying and disunifying event. We all are experiencing it, but differently. We need to find a way to co-exist with it — respect it but don’t be a slave to it. We are all gamblers now, weighing the risks and rewards of our actions.

Things change all of the time. Just look at:


Keep changing with the times.

Covid is like anything else - an ever-changing factor in what we do, but not the only, prevailing one. At least that is what I choose to think. Who knows?

Authors need to keep writing, keep promoting, and keep living. Covid is one part deadly, but 10 times terro
rist. Do not let the terrorists win.


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Brian Feinblum, the founder of this award-winning blog, can be reached at He is available to help authors promote their story, sell their book, and grow their brand. He has 30 years of experience in successfully helping thousands of authors in all genres.


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About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2021. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This was named one of the best book marketing blogs by BookBaby and recognized by Feedspot in 2018 as one of the top book marketing blogs. It was also named by as a "best resource.” He recently hosted a panel on book publicity for Book Expo America. For more information, please consult: 

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