Monday, September 13, 2021

Key Principles For Successful Authors


Book marketing requires one to dig deep into their pockets and minds to come up with the best possible plan and execution of such. Success for authors comes down to this: The best approach is the one where you craft a plan and take ownership of it. But it doesn’t mean you have to or should do it alone. Getting advice, guidance, and help from others will greatly contribute to your growth as an author.  

Consult with authors to see things differently than how you see them. “The blind spot barrier exists because different people sees things differently,” writes Ray Dalio, the author of Principles For Success. “It’s a simple fact that no one alone can see all the threats and opportunities around them. If you can look at things with the help of others who can see what you are blind to, you’ll see much more than you can alone.”   

He adds: “You just need to let go of your attachment to having the right answers yourself and become open-minded to these other views.”  

He should know. He is the founder of Bridge Water Associates, ranked by Fortune as the fifth-most important private company in the U.S. He was once ranked one of the 100 most influential people by TIME, and he became a Top 50 philanthropist according to Forbes.   

Dialo writes:

“Be open-minded and assertive at the same time.

“Own your outcomes.”

“There is always a best path forward though you might not see it yet.”  

He also raises some great questions:

“How attached are you to having the right answer yourself versus discovering what’s true?”

“Do you see how practicing thoughtful disagreement can help you find the best answer?”

“How good are you at seeing things through others’ eyes so that you can tap the best thinking available to you?”  

Lastly, apply Dialo’s five-step process to achieving success to your situation: 


  1. Know your goals.
  2. Identify but don’t tolerate your problems.
  3. Diagnose your challenges to get at their root causes.
  4. Design a plan to get around your problems.
  5. Execute and implement your plan.   

Advice means nothing unless you listen to it, adapt it to your circumstances, and then review your results.  

Go for it!  

“Start unknown, finish unforgettable.”

-Misty Copeland

 “People can’t drive you crazy if you don’t give them the keys.”

-Mike Bechtle  

“We lift our gazes not to what stands between us but what stands before us. We close the divide because we know to put our future first, we must first put our differences aside. We lay down our arms so we can reach out our arms to one another. We seek harm to none and harmony for all.”

-Amanda Gorman 

“I started out reading as an escape, then a chore, then a habit, then a luxury. Only now I’ve realized what a necessity it is.”

-Phoebe Waller-Bridge 

“We either make ourselves miserable or we make ourselves strong. The amount of work is the same.”

-Carlos Castaneda 

“Don’t spend any time whatsoever thinking about what might have been.”

-Alex Trebek 

“When you’re young, you’re encouraged to try new things. Why not say yes at any age? Why creatively kill yourself off?”

-Mary Steen Burgen


Need Book PR Help?

Brian Feinblum, the founder of this award-winning blog, can be reached at He is available to help authors promote their story, sell their book, and grow their brand. He has 30 years of experience in helping thousands of authors in all genres.


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About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2021. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This was named one of the best book marketing blogs by BookBaby and recognized by Feedspot in 2018 as one of the top book marketing blogs. It was also named by as a "best resource.” He recently hosted a panel on book publicity for Book Expo America. For more information, please consult: 

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