Sunday, January 16, 2022

Should Authors Run With — Or From — A Bad Marketing Idea?


Authors, on average, are reactive and not proactive when it comes to marketing their brand or selling a book. But when an author expresses an idea on how to take the initiative in promoting their book, it should be encouraged, supported, and nourished.  Even if it is a bad idea.

There aren’t really bad ideas when it comes to book marketing. Just bad execution.

Okay, alright, some ideas stink but if there is a smart plan to execute it, an author will find out soon enough if it was not a good idea. By taking the initiative on one idea, albeit a dumb one, the author will realize the idea is a dud but sustain momentum to market him or herself and simply change gears and reallocate resources, energies, and brainpower towards a better idea.

What we want to avoid is having a fearful or gun-shy author second-guessing something to death before it is even attempted. Authors need to feel free to make mistakes and to take risks Action, even dumb action, is much better than inaction.

Authors outthink themselves. They are too smart for their own good when it comes to marketing. Their imagination runs wildly as a writer and that works out well for creating a book. But imaginary fears and unfounded second-guessing of a marketing idea can kill said idea and undermine its execution.

Don’t be crippled by your marketing ideas. Be empowered to pursue them to their logical conclusion. Dream. Act. Fail. Dream again. Try again. Succeed.

Always be moving forward on your marketing. Don’t let a pause, doubt, or moment of reflection stop you from doing something. Even a failed marketing campaign will lead to a winning one, but one who stays sidelined by excuses or the need for perfection will always lose.

Act today. Don’t worry if you fall short. You will be a step closer to breaking through.

Please Contact Me For Help

Brian Feinblum, the founder of this award-winning blog, can be reached at He is available to help authors promote their story, sell their book, and grow their brand. He has 30 years of experience in successfully helping thousands of authors in all genres.


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About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2022. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This was named one of the best book marketing blogs by BookBaby and recognized by Feedspot in 2018 as one of the top book marketing blogs. It was also named by as a "best resource.” He recently hosted a panel on book publicity for Book Expo America. For more information, please consult: 



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