Tuesday, February 22, 2022

Blockbuster Thinking For Marketing Books

After recently reading a very interesting book, Conceptual Blockbusting: A Guide To Better Ideas, I began to think of how I can relate these concepts to one’s approach to book marketing. 

Here’s what I discovered:


  • There are some one hundred billion neurons in your brain and nervous system. They influence your behavior. How will we influence them? 
  • To overcome ignorance or unawareness of something, allow yourself to question everything.  
  • Fluency and flexibility of thinking are vital to nurture creativity. 
  • Before you can provide a solution to a problem, make sure you correctly identified the problem. In essence, make sure you are asking the right question.  
  • Devise a plan for your book marketing. Try to think of a familiar challenge and see if you can learn from other things that you or others have done.  
  • When dwelling on an issue or challenge, take a break. Let things marinate or incubate. Walk away from what you concentrated on and come back with fresh eyes. Sleep on it. 
  • Brainstorm with others after you’ve had time to contemplate in isolation. Let the rapid-fire, judge-free ideas flow easily. Then analyze or test them.  
  • Take the time to think. Use a mentor. But, remember that you need to take action at some point. You can’t just ponder and pontificate -- do something after giving it some thought.  
  • Don’t ignore the experts just because you don’t like what they say. Don’t just seek simple answers to complex problems and don’t resist change.  
  • Confront your perceptual stereotyping. Are your biases and instincts getting in the way of taking a needed action? 
  • Don’t undermine your marketing efforts by failing to distinguish reality from fantasy or desire from facts. Don’t engage in having a preference for judging ideas rather than generating them. 
  • Do not let the fear of making a mistake, failing or losing stop you from taking a risk.  
  • Allow for some amount of uncertainty, even chaos. If you lack any tolerance for ambiguity or uncertainty, you won’t allow for the taking of chances into the unknown.  
  • Are you trying to perform a marketing task with the wrong tool, skill, or facts? In other words, are you applying the right formula to approach a problem? 
  • Examine your priorities and values. Are they crippling you from succeeding at book marketing?  
  • Do you look at thongs realistically but also opportunistically? Are you a grounded optimist? Can you dream a little while not ignoring the basics that need to be acted upon? 
  • Are you letting distractions, such as a phone, interfere with your book marketing?  It’s easy to get distracted by our devices.

 Please Contact Me For Help

Brian Feinblum, the founder of this award-winning blog, can be reached at brianfeinblum@gmail.com He is available to help authors promote their story, sell their book, and grow their brand. He has 30 years of experience in successfully helping thousands of authors in all genres.


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About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2022. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. It was also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America. For more information, please consult: linkedin.com/in/brianfeinblum. 

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