Wednesday, February 2, 2022

What’s The Future Of Book Publishing?


Do you need a crystal ball into book publishing predictions and trends? Here you go:  

1.      The book publishing industry looks poised to continue growing in 2022. By all accounts, it was a solid year in 2021. The number of bookstore sales returned from a pandemic-closing in 2020. The number of print book sales after enjoying a huge increase in 2020, saw more growth in 2021. The more print books that are sold, the better it is for the book industry.  

2.      Do you know what else we’ll see more of?  Authors and books. Yes, even with nearly 5,000 new books published daily right now, we’ll see more in 2022. Why?  

3.      Authors are publishing more frequently, especially during the pandemic. They are spending more time writing. With all of the work from-home and early retirements, more people are writing more books. The entry to publish is easy, so why not?  

4.      Consolidation in the publishing world will be the gatekeepers. To get with most publishers, you need a literary agent.  Few agents will see past a formula before accepting a writer for representation. That formula has less to do with the quality of a writer’s work and more with their marketability and platform size.  

5.      Online sales will continue to grow because Amazon is a giant and stay-at-homers prefer to press a button than go outside.  

6.      If you want to be published by a big publisher, many opportunities are arising for ethnic minorities, women, and writers of the LGBTQ community. The same goes with the hiring of book editors and workers at publishing houses, at least as far as race goes. However, the industry workers now skew heavily towards being comprised of whites and women. 

7.      Indie bookstores continue to open up in numbers that exceed closures. This will continue, especially as population shifts occur. However, mall bookstores or even malls are bordering extinction. Stores are physically smaller now than they were two decades ago.  

8.      Prices may rise his year, given prices rose everywhere, from gas to chicken to homes. A price rise in books is overdue anyway. 

9.      Audiobooks continue to see big growth both in sales totals and in the numbers of audiobooks published. 

10.  More paid review sources will sprout up.  Authors desperately crave reviews. It’s become normalized to pay for reviews.  

11.  Books may get shorter in length. Why? The cost of printing and people’s attention spans are factors. 

12.  I’m still waiting for a big-sized publisher to come on the scene that’s funded by a billionaire. Some buy up newspapers, television networks, and movie studios. Why not books? 

13.  Unless the U.S steps it up on legal immigration, the US population size will stagnate and get older. This means children’s books could take a beating. We need more kids! 

14.  Look for more policy and political books in the second-half of the year, as mid-term elections heat up. I also would imagine someone is at work on a book that exposes something about corona. People still want answers: How did it start? How do we get rid of it? Is Fauci a goat or a hero? 

15.  Lastly, we are due for a big, big book both in fiction and in non-fiction. Where is the blockbuster novel that grips a nation? Where is the expose/memoir that shocks the country? I feel like the adult book industry went to sleep in 2021


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Brian Feinblum, the founder of this award-winning blog, can be reached at He is available to help authors promote their story, sell their book, and grow their brand. He has 30 years of experience in successfully helping thousands of authors in all genres.


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About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2022. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This was named one of the best book marketing blogs by BookBaby and recognized by Feedspot in 2018 as one of the top book marketing blogs. It was also named by as a "best resource.” He recently hosted a panel on book publicity for Book Expo America. For more information, please consult: 

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