Should you publish another book when the last one failed?
First, define what is failure — and success —
for your book. How you define these terms determines how you see things. How
you see things can impact book sales — and your life.
Next, probe why you are writing books. Are you:
*Seeking fame?
*Hoping to get rich?
*Trying to change society?
*Looking to build a brand of other products and
services?
*Hoping to inform, inspire, enlighten or
entertain another human being?
Knowing your why — and your goals — will help
you measure whether your book succeeded.
Next, evaluate why your last book went nowhere,
if it did not do well. Was it because:
*You didn’t seek out book reviews?
*It ignored when you did?
*The reviewers shredded you apart?
*You lacked the necessary time to promote it?
*You failed to properly invest in a publicity
professional?
*You weren’t very active on social media?
*Your social media strategy was not very good?
*You failed to really execute what was a good
social media plan?
*You didn’t get a lot of good testimonials?
*You lacked basic things, like a website or
blog?
*You didn’t do all that could be done in other
areas, such as advertising, speaking, traditional media, networking, direct
marketing etc.?
Let’s look at the practice of your craft. Do
you:
*like to write?
*write very good books?
*believe your words can impact others?
*feel you can produce a good book that adds to
the shelves of what already exists?
*find the competition to be too big or tough to
crack?
Basically, if you had to it all over, what would
you change to ensure success? Better book? Better marketing? More resources
poured in?
Were there circumstances beyond your control
that hurt your book’s ability to succeed? Did covid shut down opportunities?
Did you get sick or get hurt, impacting your abilities to promote? Did you
overestimate what you would do? Did the marketplace change or did you guess
wrong about what the market for your book would be?
Perhaps those who promised to do something
didn’t do it. Letdowns are all around us. We even let ourselves down. We all
fall prey to lies, delays, and unforeseen obstacles.
Unpack what went wrong, where, and why. Evaluate
what could be changed the next time. Don’t be quick to give up as a writer, but
don’t ignore any real signs that there is something fundamentally wrong.
Brian Feinblum, the founder of this
award-winning blog, can be reached at brianfeinblum@gmail.com He is available to
help authors promote their story, sell their book, and grow their brand. He has
30 years of experience in successfully helping thousands of authors in all
genres.
Happy Holidays! A gift for
you!
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About Brian Feinblum
Brian Feinblum should be followed on Twitter @theprexpert. This
is copyrighted by BookMarketingBuzzBlog ©2022. Born and raised in Brooklyn, he
now resides in Westchester with his wife, two kids, and Ferris, a black lab
rescue dog. His writings are often featured in The Writer and
IBPA’s The Independent. This was named one of the best book
marketing blogs by BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018
as one of the top book marketing blogs. It was also named by WinningWriters.com
as a "best resource.” He recently hosted a panel on book publicity
for Book Expo America. For more information, please consult: linkedin.com/in/brianfeinblum.
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