Authors
can be great writers but awful communicators.
If
only they could speak as well as they write. All too often, they fail to be
concise, interesting, informative, clear, or energetic when speaking about
their book or themselves. Let’s explore what can be done about this.
Let me first state that some authors cannot be
salvaged as far as turning them into good orators. It is just not in them.
Years of being shy or of transferring all of their ideas, emotions, and
thoughts into writing leaves them void of their ability to speak well. It is as
if their muscles in this area were never exercised and they just atrophied. It
is like teaching an adult to walk after only crawling for so many years.
It just may not be in one’s DNA and that is
okay.
For those authors, they simply will not do media
interviews or deliver speeches. Life will still go on, albeit in a limiting
way.
But for those who want to cross over and make
themselves better speakers, here are some strategies and tips:
First, honestly rate yourself. Assess and
acknowledge your abilities.
Second, analyze your perceived weaknesses, and
see if they can be changed. For instance, a high, nasally voice can’t become a
deep one, but you can control it from getting out of hand by being aware of it.
Third, stutters, lisps, accents, weak
vocabularies, or speaking too softly or fast can all be worked on. Those are
not deal-breakers, so don’t make excuses or use them as a crutch.
Fourth, see a weakness as a strength. We don’t
all have to sound and look alike. Whatever you think hampers you may also allow
you to stand out and be unique and memorable. One reason I like to hear actor Sylvester
Stallone is that he sounds like he strains to get the words out of his iron
jaw. It makes you pay more attention to what he says.
Fifth, being self-conscious about how you look
can impact how you sound.
Sixth, put yourself in situations for success.
Don’t force yourself to stray far from your comfort zone if you don’t need to.
Many of us can get better at communicating,
whether by mouth or typed word. We may not get a third chance to make a good
first impression, so prepare now to speak with greater force, clarity, and
appeal.
Please Contact Me For
Help
Brian
Feinblum, the founder of this award-winning blog, can be reached at brianfeinblum@gmail.com He is available to help authors promote their story, sell
their book, and grow their brand. He has 30 years of experience in successfully
helping thousands of authors in all genres.
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About Brian Feinblum
Brian Feinblum should
be followed on Twitter @theprexpert. This is copyrighted by
BookMarketingBuzzBlog ©2022. Born and raised in Brooklyn, he now resides in
Westchester with his wife, two kids, and Ferris, a black lab rescue
dog. His writings are often featured in The Writer and
IBPA’s The Independent. This blog, with over 4,000 posts over
the past decade, was named one of the best book marketing blogs by
BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and
recognized by Feedspot in 2021 and 2018 as one of the top book marketing
blogs. It was also named by WinningWriters.com as a "best resource.” For
the past three decades, including 21 as the head of marketing for the nation’s
largest book publicity firm, and two jobs at two independent presses, Brian has
worked with many first-time, self-published, authors of all genres, right along
with best-selling authors and celebrities such as: Dr. Ruth,
Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey
Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Susan RoAne,
Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a
panel on book publicity for Book Expo America, and has spoken at ASJA, IBPA,
Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers
Association, Willamette (Portland) Writers Association, and Connecticut Authors
and Publishers Association. His letters-to-the-editor have been published
in The Wall Street Journal, USA Today, New York Post, NY Daily News,
Newsday, The Journal News (Westchester) and The
Washington Post. He has been featured in The Sun
Sentinel and Miami Herald. For more information,
please consult: linkedin.com/in/brianfeinblum.
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