Do your goals far exceed your ability to execute them?
Do you excel at dreaming, but not doing?
Are you always planning and lining things up, but not actually executing on the things you need to do to realize your goals?
Welcome to the planet that most authors live on. They exist in their mind, not in the actual world. I am not just talking about their process for writing and creating; I am talking about their marketing.
All too often, too many authors think — but
don’t do. They want — but fail to act. They need to bridge the gap between hope
So, how can authors take a better approach to executing their hopes and desires? Simply, they must move from their minds to their hands and start doing more than ponder.
Here is my nine-step process for turning a thought and feeling into a reality:
1. Imagine and Dream Big
This stage seems to be perfected by authors, but most don’t get beyond this point. Still, look to build on a foundation of big ideas. It all starts with a dream.
2. Get Real On One Thing
Now, filter your ideas and find one to actualize. To turn a thought into a reality, focus on it — and park your other genius ideas in order to give one your fullest attention.
3. Think and Plan
Move from daydreaming to hard brainstorming and plan the steps to executing your vision. Look at the details. Identify your resources. Make a budget. Develop a timeline. Be specific.
4. Research and Test
Great ideas are easy to come by. Put them to the test. Get feedback from people. Research how to best execute your plan. Do a small trial run. Listen to feedback. See where problems arise.
5. Network A Lot And Often
All ideas need financial help, favors, emotional support, and access to markets. Make friends. Lots of them. Always meet people and connect online and in person. Learn what people do, what they like, who they know, and what their skills are. Make note. Stay in touch. Ask for help.
6. Initiate and Act
Make the leap from thought to talk to action. You are not waiting for an offer or to be told to do something. You don’t wait for permission or approval from anyone. Act. Now. Again.
Anyone can think up an idea. Initiation takes courage and energy. Follow-up is even more important. That is what closes deals and gets shit done.
Make changes to your plans as you test things, get feedback, learn more information, or spot emerging opportunities. You will always need to rejigger things. Success is not static.
9. Get The Result
Do whatever it takes to get the desired result. Once you have the formula, repeat and rinse. Once you hit a milestone, set another. Success breeds more challenges — and more success.
Authors, move with a sense of urgency and
priority. You will get to wherever you want to go, provided you set a
destination in your book marketing GPS.
Please Contact Me For Help
Brian Feinblum, the founder of this award-winning blog, can be reached at firstname.lastname@example.org He is available to help authors promote their story, sell their book, and grow their brand. He has 30 years of experience in successfully helping thousands of authors in all genres.
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About Brian Feinblum
Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2022. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent. This blog, with over 4,000 posts over the past decade, was named one of the best book marketing blogs by BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by WinningWriters.com as a "best resource.” For the past three decades, including 21 as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Susan RoAne, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, IBPA, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult: .