Thursday, June 23, 2022

Why Do Authors Rapidly Release Books?


There is a strategy circulating around the book publishing world that is instructing authors to release multiple books a year-- sometimes simultaneously - and it’s the dumbest strategy I have ever heard. Authors are cannibalizing themselves. 

If one is writing full-length books, he or she will devalue their books if they release three or more books a year, especially if they are part of a series or on the same subject matter.  

Not too long ago, most books came from book publishers and not self-published authors. The rule of thumb was as follows:  

--Publish a hardcover edition first.

-A year later, release the trade paperback and mass market book version.

--Do one or two new books a year, per author, spread out every 6-12 months.  

Then it moved to printing a book, more likely as a trade paperback, and then releasing an e-book three or four months later.  

Now, most books have simultaneous releases -- print and e-book, with a growing number doing an audiobook too. Print today is very likely a trade paperback, and with indie authors, the books come in the form of print-on demand. Hardcover books are reserved for select children’s books, photography books, collector’s editions, or books from a prominent author.  

Many authors are writing and publishing at a furious pace. In fact, they are doing more harm than good by flooding the market with so many books. They produce so many books, leaving little time to promote and forcing themselves to operate within a shorter promotional window between books.  

Every author seems to think sequel, trilogy, and series, Then spin-off series. Then new series. Then they go back and revive an older series. But where’s the time, money, effort, and strategy to promote each book -- and all of your back list?   

Write less, sell more, is my belief.  

On the other hand, if you create a lot of different product -- and it’s very good, priced right and promoted well, there is a very good chance that you will be successful.   

But most don’t do that.  

They seemingly are playing catch-up on their book publicity. They also are not adequate test-drivers of their books, to see if they have a market. For instance, if a book fails to gain readership, why push out a sequel or rush the final trilogy installment? Get back in the game and market more. Once you build up a hungry base, it will buy every and anything that you churn out. So, write it, then promote, and promote some more. Then go back to writing.

Please Contact Me For Help

Brian Feinblum, the founder of this award-winning blog, can be reached at He is available to help authors promote their story, sell their book, and grow their brand. He has 30 years of experience in successfully helping thousands of authors in all genres.


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About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2022. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This blog, with over 4,000 posts over the past decade, was named one of the best book marketing blogs by BookBaby and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by as a "best resource.” For the past three decades, including 21 as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Susan RoAne, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, IBPA, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult: 

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