There is a strategy circulating around the book publishing world that is instructing authors to release multiple books a year-- sometimes simultaneously - and it’s the dumbest strategy I have ever heard. Authors are cannibalizing themselves.
If one is writing full-length books, he or she will devalue their books if they release three or more books a year, especially if they are part of a series or on the same subject matter.
Not too long ago, most books came from book publishers and not self-published authors. The rule of thumb was as follows:
--Publish a hardcover edition first.
-A year later, release the trade paperback and
mass market book version.
--Do one or two new books a year, per author, spread out every 6-12 months.
Then it moved to printing a book, more likely as a trade paperback, and then releasing an e-book three or four months later.
Now, most books have simultaneous releases -- print and e-book, with a growing number doing an audiobook too. Print today is very likely a trade paperback, and with indie authors, the books come in the form of print-on demand. Hardcover books are reserved for select children’s books, photography books, collector’s editions, or books from a prominent author.
Many authors are writing and publishing at a furious pace. In fact, they are doing more harm than good by flooding the market with so many books. They produce so many books, leaving little time to promote and forcing themselves to operate within a shorter promotional window between books.
Every author seems to think sequel, trilogy, and series, Then spin-off series. Then new series. Then they go back and revive an older series. But where’s the time, money, effort, and strategy to promote each book -- and all of your back list?
Write less, sell more, is my belief.
On the other hand, if you create a lot of different product -- and it’s very good, priced right and promoted well, there is a very good chance that you will be successful.
But most don’t do that.
They seemingly are playing catch-up on their
book publicity. They also are not adequate test-drivers of their books, to see
if they have a market. For instance, if a book fails to gain readership, why
push out a sequel or rush the final trilogy installment? Get back in the game
and market more. Once you build up a hungry base, it will buy every and
anything that you churn out. So, write it, then promote, and promote some more.
Then go back to writing.
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Feinblum, the founder of this award-winning blog, can be reached at firstname.lastname@example.org He is available to help authors promote their story, sell
their book, and grow their brand. He has 30 years of experience in successfully
helping thousands of authors in all genres.
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About Brian Feinblum
Brian Feinblum should
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