Sunday, August 21, 2022

How Can Your Book Get Discovered?



Exactly what will be the reason, source, or method that someone learns of your book? What can you do to effectuate someone seeing your book?

Will it come from:

* Word of mouth via family and friends or from strangers?
* Could it be from an online advertisement, and if so, where?
* Another type of ad — billboard, print, or commercial?
* Book fair display?
* Book store shelf?
* Speaking engagement?
* Print or online professional book review?
* Paid book review?
* News media story, feature piece, or interview
* Blog post of yours?
* Podcast of yours?
* Featured on someone’s blog, podcast, or newsletter?
* Unsolicited email?
* Permission email?
* Book giveaway?
* Book award?
* Library?
* Your social media post, such as on Twitter, Instagram, Tik Tok, Linked In or Facebook?
* The social media post of others?
* A Google search for your topic?
* Web site?
* Bookseller recommendation?
* Amazon algorithm recommendation?
* Bestseller lists?
* A fellow author recommendation?
* Flier handed out?
* Postcard mailing?
* Packaged with another product, book, or service?
* Free download of other contention mentions your book?

As you can see, there are many, many ways to have your book get attention. Push hard on all methods that could lead to the discovery of your book. Multiple methods tried multiple times will undoubtedly yield success.


“The reading of all good books is like conversation with the finest minds of past centuries.”

-Rene Descartes


“I have steadily endeavored to keep my nind free as to give up any hypothesis, however much beloved (and I cannot resist forming one on every subject), as soon as facts are shown to be opposed to it.”

-Charles Darwin


Please Contact Me For Book PR Help

Brian Feinblum, the founder of this award-winning blog, can be reached at He is available to help authors promote their story, sell their book, and grow their brand. He has 30 years of experience in successfully helping thousands of authors in all genres.


Read These Posts


  Authors: Don’t Accept Anything But A YES


How Can Authors Work With Non-Profits?


Is Free The Way To Book Riches?


15 Sales Secrets For Authors


Advice For Authors Who Say Nothing Works


Can You Say What Your Book Is About?


Why Bad Books Outsell Yours


The Truth That Authors Need To Hear


About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2022. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This blog, with over 4,000 posts over the past decade, was named one of the best book marketing blogs by BookBaby and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by as a "best resource.” For the past three decades, including 21 as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Susan RoAne, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, IBPA, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult:



No comments:

Post a Comment

Note: Only a member of this blog may post a comment.