Sunday, August 28, 2022

Will Authors Cross The Line?


Authors say their book deserves to be a success. They work hard and spend time and money to promote it. They need a breakthrough moment. Just what is an author willing to do to ensure their book is a hit?

Would you lie to promote your book?

Would you do something risky, even life-threatening, to market your book?

Would you take your kid’s college fund to invest in promoting your book?

Would you violate an oath or compromise your values in order for your book to be a success?

Are you willing to commit a crime to get your book some notoriety?

Would you sleep with someone to advance your book?

Most authors don’t ask themselves any of these questions. Such situations are simply not up for negotiation. But now I am asking you to think about it.

Look, life is not always fair. The good guy doesn’t always get the lady. Whistleblowers can get fired. The nicest people can lose everything to an accident, storm, or fire. The sweetest people can be brutalized by evildoers. So why should authors feel beholden to a standard of ethic that holds them back unfairly and unnecessarily?

Just playing the devil’s advocate here. Is it time you go rogue, think like a criminal, and start playing without rules and regulations that stand in your way of unbridled bliss?

Now, I know if you are decent person you will not give this a second thought. There is no way that you will do the criminal, unethical, or immoral thing just to advance your book. Nor should you. But what are you willing to do — that is legal and fair game — to advance your writing career?

Think big, aggressive, and creative. Take any idea and activity and supersize it. Take a risk. Do something beyond your comfort level. Try the thing you are not familiar with. Do something that runs counter to your knowledge and abilities. In short, go big or go home.

But retain your moral compass and sense of dignity. You can do a lot more than you have been doing for your book. You don’t have to kill someone to become a best-seller, but you will need to open your wallet, heart, brain, and soul to doing the things you so far have either resisted or didn’t know existed.

What do authors need to do more of?

* Spend more money — but wisely.
* Invest more time in promotions.
* Diversify and vary promotional activities.
* Ask others for more help and favors.
* Shamelessly promote.
* Act with a sense of urgency.
* Not accept defeat or rejection.
* Look to grow or improve their assets: website, press kit, business card, book trailer, social media, testimonials, and book reviews.

Stop making excuses, blaming others, or sounding powerless and defeated. Get out there and give it your all. Hustle, hope, and heart will drive you to go far.

You don’t have to sleep with or kill someone to get what you want. Nor do you have to lie or violate all that you believe in. You just need to think far bigger and more aggressively — and then tirelessly execute your plan.

So, what are you willing to do to promote your book?


Brian Feinblum, the founder of this award-winning blog, can be reached at He is available to help authors promote their story, sell their book, and grow their brand. He has 30 years of experience in successfully helping thousands of authors in all genres.


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About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2022. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This blog, with over 4,000 posts over the past decade, was named one of the best book marketing blogs by BookBaby and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by as a "best resource.” For the past three decades, including 21 as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Susan RoAne, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, IBPA, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult:



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