Tuesday, January 10, 2023

Are Authors Asking, Offering, or Demanding?



How do authors get what they want when it comes to getting their book published, promoted, and sold? They ask, offer, and demand.

Ask for what you want — it is a numbers game. The more often that you ask, you will get something. The more that you ask for, the better chance of getting anything.

Are you offering something, as opposed to asking? Do you present yourself as giving something of value vs simply asking for a pity sale or a handout? Make them an offer they can’t refuse.

Are you demanding something as if you deserve it? Speak with confidence and a hint of expectation. You are more likely to get what you want when you direct others and demand action vs asking or offering.

Do you provide a perceived value that is greater or equal to what you are asking for? People will buy from you if they like you and either need or desire what you are offering.

So, when you seek to:

* Make a book sale
* Schedule a media appearance
* Generate a social media connection
* Obtain a speaking gig
* Craft an advertisement

…think about how you should demand, offer, or ask for what you want.

Need Book Marketing Help?

Brian Feinblum, the founder of this award-winning blog, can be reached at brianfeinblum@gmail.com He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!


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About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2023. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This award-winning blog has generated over 3.2 million pageviews. With 4,400+ posts over the past decade, it was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by WinningWriters.com as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Susan RoAne, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, IBPA, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, NewsdayThe Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult: linkedin.com/in/brianfeinblum


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