Wednesday, January 11, 2023

Is Barnes & Noble Profitable & Expanding?


They said Barnes & Noble was dead. It appears to be reborn.  

The nation’s largest book store retailer announced it will grow by 30 new stores this year. After years of shrinkage, and in the face of a recession, this is huge news.  

B & N still has 125 fewer stores than it did at its peak 14 years ago, amidst the Great Recession, Borders closing down, and the e-book craze soaring.  

The chain bookstore has 726 locations in 2008 nationwide. By the end of 2022, it had 600 stores.  

Authors should consider re-thinking publishing with only e-books or print-on-demand outfits that are blocked from bookstores. Between B 7 N’s turnaround and the expansion of indie bookstores, the brick-and-mortar market is stronger now than it was a decade ago.  

“Jesters do oft prove prophets.”

--William Shakespeare 

“Shedding an illusion can make you wiser than discovering a new truth.”

--Ludwig Borne, Philosopher 

“Just because you’ve never seen something happen doesn’t mean that it won’t.”

--Nassim Taleb 

“Every are of creation is first of all an act of destruction.”

--Artist Pablo Picasso 

“A wonderful harmony is created when we join together the seemingly unconnected.”

--Philosopher Heraclitus 

“Nothing is more dangerous than an idea when it it’s the only one we have.”

--French Philosopher Emile Chartier 

“Discovery consists of looking at the same thing, as everyone else and thinking something different.”

--Nobel-Winning Physician Albert Szent-Gyorgyi 


Need Book Marketing Help?

Brian Feinblum, the founder of this award-winning blog, can be reached at He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!


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About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2023. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This award-winning blog has generated over 3.2 million pageviews. With 4,400+ posts over the past decade, it was named one of the best book marketing blogs by BookBaby and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Susan RoAne, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, IBPA, Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, NewsdayThe Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult:

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