I didn’t want to admit to myself what I read in the statistics about newspaper circulation in our country, but it is right there for all to see. Readership of newspapers is way down and does not appear to be rebounding anytime soon, if ever.
However, there are still many reasons an author wants to appear in a newspaper, including:
* Earning third-party validation by an authoritative brand name media outlet.
* Other major media outlets and people on social media pay attention to it.
* The publication still has a following of significance.
“The estimated total U.S. daily newspaper circulation (print and digital combined) in 2020 was 24.3 million for weekday and 25.8 million for Sunday, each down 6% from the previous year,” according to Pew Research.
By comparison, just two decades earlier, in 20oo, an LA Times story reported a survey of 785 newspapers reporting daily figures showed an overall circulation drop to 49.5 million from 49.7 million amid competition from other media, according to an analysis of the audit report by the newspaper association.
What type of coverage can an author shoot for when it comes to newspapers?
* Book review
* Feature story
* Quoted in a story
* By-line article-op-ed
Many newspapers have shrunk or eliminated book review sections. Further, newspapers increasingly rely on syndicated content from newswires like Associated Press or Gannett News Wire.
Below are the top 25 circulating newspapers in America, as
of 2022, according to Alliance For Audited Media:
1. Wall Street Journal.
2. New York Times
3. USA Today
4. Washington Post
5. New York Post
6. Los Angeles Times.
7. Chicago Tribune
8. Star Tribune
9. Tampa Bay Times
11. Seattle Times
12. Honolulu Star-Advertiser!
13. Arizona Republic
14. Boston Globe
15. Dallas Morning News
16. Houston Chronicle
17. Philadelphia Inquirer
18. San Francisco Chronicle
19. Denver Post
20. Chicago Sun-Times
21. Buffalo News
22. new York Daily News.
23. Villages Daily Sun
24. St. Louis Post-Dispatch
25. Milwaukee Journal Sentinel
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About Brian Feinblum
Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2023. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent. This award-winning blog has generated over 3.3 million pageviews. With 4,400+ posts over the past dozen years, it was named one of the best book marketing blogs by BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult: www.linkedin.com/in/brianfeinblum.
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