Tuesday, March 21, 2023

Author’s Attitude Is Biggest Asset

The key to authors marketing their books well is for them to embrace the right attitude. Above all else, time, money, connections, skills, experiences and attitude is all that you need to succeed.  Sure, it helps if you have a great book, but even that matters less than your attitude.   

You may wonder how I, a seasoned publicist of three decades. can simply declare attitude trumps all other assets combined. Well, wonder no more. One’s attitude determines their actions. Without action, authors are dead. Great books die quietly when the author’s attitude is off kilter.   

What is the winning attitude recipe? Try these 12 attitudes on for size:


  1. Confidence in Self
  2. Hope to Achieve
  3. Believe Goals Are Possible 
  4. Opportunity Knocks Always-When You Knock
  5. Perseverance No Matter the Challenge
  6. Curiosity to Explore
  7. Why Not Try? Work hard, make the effort, and give even a longshot a try. 
  8. It’s A Numbers Game- 98 No’s Gets You A Yes
  9. Want It --Where There’s A Will There’s A Way
  10. Ask. Ask For More. Ask Often.
  11. Give more than people expect from you
  12. See the humor in everything  

Additionally, seek to: 

·         Turn challenges into opportunities. Learn from your mistakes and see even a setback as a chance to break through.  

·         Be a servant. Look to help others -- they will repay you in kind.  

·         Act with gratitude and never display selfishness.  

·         Be positive. That is infectious and will fuel your efforts always. 

·         Take control of what you can -- and let go of what you can’t. 

·         See the possibilities, not just the probabilities. 

·         Focus on what needs to be done vs. fears of not getting them done.  

·         Stop overthinking and start taking action.  

·         Take the initiative and show some hustle and act with urgency.  

·         Lastly, seek out a coach, mentor, therapist, or book marketing pro to keep you inspired, motivated, empowered, and on the right path. We all stray, forget our roots, and need a boost.  

Remember, attitude is the foundation to your book marketing success. For you to achieve, ya gotta believe!


“Don’t let what you cannot do interfere with what you can do.”

-John Wooden  

“Don’t count the days, make the days count.”

-Muhammad Ali  

“It’s never too late to be what you might have been.”

-George Eliot 

“Reality exists in the human mind and nowhere else.”

-George Orwell 

“We all die. The goal isn’t to live forever, the goal is to create something that will.”

-Chuck Palahnick

Need Book Marketing Help?

Brian Feinblum, the founder of this award-winning blog, can be reached at brianfeinblum@gmail.com  He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!


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About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2023. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This award-winning blog has generated over 3.3 million pageviews. With 4,400+ posts over the past dozen years, it was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult: www.linkedin.com/in/brianfeinblum.  



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