Wednesday, March 1, 2023

Practice Mind Over Matter, Authors

Mind over matter, that’s what people say when they need to overcome their surroundings and ignore potential pain, discomfort, or frustration.

Authors must adopt this approach if they are to grit their way through the bumpy and pothole-laden road of book promotions.

It is a way of thinking that actually works. I found this out the hard way recently when I traversed the blistery conditions of Alberta, Canada, while on a family ski vacation.

The temperature hit -22F while my family and I wandered through a wolf sanctuary on land owned by indigenous people in the middle of nowhere. I had to ignore the cold or the whole experience would be consumed by it.

I layered up — four shirts, four pants, snow boots, hat, a scarf-like thing, goggles, and gloves. With physical preparation and mental fortitude, I found a way to make the weather irrelevant.

Next up were the wolves. One might feel fear being around wild animals who could easily kill them, but instead, I saw them as dogs and gave off happy vibes and moved in a non-threatening way. They literally ate food out of my hand. They were howling and literally chilled animals.

Ok, so why did I share this story of my visit in the wilderness? To exemplify the approach one must take to defeat myriad challenges posed to authors by marketing their books.

Like the weather or the wolf, authors face hardships, risks, and pains in order to get to where they need to go. Setting goals, having a confident gait, leading with a resolved will, using available resources to mitigate or avoid losses, and taking an optimistic approach are what gets writers through most challenges.

Mind over matter.

Practice it. It works.


"Whenever you find yourself on the side of the majority, it is time to pause and reflect."

- Mark Twain, American Writer

Need Book Marketing Help?

Brian Feinblum, the founder of this award-winning blog, can be reached at  He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!


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About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2023. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This award-winning blog has generated over 3.3 million pageviews. With 4,400+ posts over the past dozen years, it was named one of the best book marketing blogs by BookBaby  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult:  



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