Wednesday, March 8, 2023

11 Things Marketable Authors Control



Authors can’t control a lot of things, but they can take ownership for the things that they can influence and have dominion over. Let’s look at the areas that an author should seize control of in order to be better at marketing their books. 

1.   Knowledge: What you know will help you succeed. Life is a never-ending journey of learning. Keep acquiring knowledge that will help you promote and sell your book. 


2.      Skills: The courses, coaching, or seminars to get trained in the raw skills needed to market yourself efficiently. Make a list of what you need to know and plot a path to acquiring such skills. 


3.      Time: We all have the same amount of time in a day. You need to schedule,  apportion, and maximize your time-realistically and effectively. What can you do better & faster? Outsource? Eliminate the need for doing?


4.       Connections: Nothing stops you from networking and meeting new people who can help you. Nothing stops you from re-connecting and touching base with your existing network to seek favors, support, and guidance.


5.      Attitude: Be positive, passionate, enthusiastic, and optimistic. See possibilities and not rejection. Find a way to get what you want. Persevere. Simply believe in yourself, speak confidently & with conviction. Assert yourself and never accept NO as an answer. 


6.      Desire: You have to want success. Your drive, willpower, and vision derive from a deep desire to achieve. The more you succeed, the more you desire. 


7.      PerspectiveDo you have your hand and heart in the right place? Do you have a balanced, informed, and fair-minded perspective on what you are doing and seeking to achieve? 


8.      EnergyRest, diet, exercise, genes, and environment will conspire to give you energy- or sap it from you. Be the healthiest you -- and let your body work for you -- not against. 


9.      Determination: Stay focused and pursue your dreams. You can determine your fate, your path, and your means to pursue dreams. 


10.   Decision-Making: You have to make choices every day, including whether to do something, not do something, and how you’ll do it. Improve your abilities to judge things and get used to pro-actively making decisions rather than merely reacting to what the world throws at you. 

11.  Action: 
This is a huge area. Everything comes down to taking action. No matter how smart, creative, good-looking, enthusiastic, connected, or talented you may be, nothing means shit unless you act. Be opportunistic, take action over analyzing, and act with a sense of urgency, purpose, passion, and pride.  

The above-referenced areas are not exhaustive of all things an author can and should take control of, but they are amongst the more important ones. Work at each one to gain an advantage over not just competing authors but of your current self. Be better, do more. That should be your guiding mantra. 


Need Book Marketing Help?

Brian Feinblum, the founder of this award-winning blog, can be reached at  He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!


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About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2023. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This award-winning blog has generated over 3.3 million pageviews. With 4,400+ posts over the past dozen years, it was named one of the best book marketing blogs by BookBaby  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult:  



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