Sunday, August 6, 2023

10 Winning Book Marketing Strategies


There are many to-do lists out there, each one exalting authors to do what needs to be done — ie: build a website, write a blog, hire a publicist — but few postings actually give you the strategic insights, helpful advice, or inspirational support needed to execute that long list of stuff. Well, here you go, based on three decades of helping thousands of authors, a little vision on how to approach your book marketing efforts:

First, set your goals. You can’t get to where you want to be if you don’t know where you are going. Have short-term, annual, and long-term goals.

Second, make a list of what you believe you need to do in order to spread your book’s message and to sell more books.

Third, prioritize these things: What will get done and in what order; what will get dismissed.

Fourth, set a budget of time, money, and resources that you will devote to your book marketing efforts. You can’t do everything — nor should you do nothing.

Fifth, divide and conquer: Know what you will do; assign specific tasks to be outsourced; accept the fact that some things will just not get done — and feel no guilt over this.

Sixth, map out a timeline for executing your ideas. Turn words into manageable action steps. Further, don’t miss or ignore deadlines, such as when to send out advance review copies, when to file for a writer’s grant or post a GoFundMe page, or when to apply for book awards.

Seventh, seek out model successes and best practices for the task at hand. In other words, know what the hell you are doing and how to do it.

Eighth, start to track, measure and analyze your efforts and the results. What was your ROI? Shall you repeat and rinse? Avoid doing it again? Make changes to expand or decrease your efforts?

Ninth, get out of your comfort zone and take a chance. Try something new or do something in a new way. Diversify your efforts and push the envelope. Risks equal rewards.

Finally, ask for help: beg, borrow, buy, or trade for what you need. You can’t do it alone. It takes a village to raise a book.

Need Book Marketing Help?

Brian Feinblum, the founder of this award-winning blog, can be reached at  He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!


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About Brian Feinblum

Brian Feinblum should be followed on LinkedIn. This is copyrighted by BookMarketingBuzzBlog ©2023. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This award-winning blog has generated over 3.4 million pageviews. With 4,600+ posts over the past dozen years, it was named one of the best book marketing blogs by BookBaby  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult:  



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