Thursday, August 10, 2023

Why Should Anyone Buy Your Book?


Tens of billions of dollars are spent annually to purchase over one billion books in America. But, why should someone purchase a copy of your book?


Let’s explore what factors into a consumer’s buying decision:


1.      Genre

People buy mainly based on what type of book you offer. If you say thriller some will run to or away from you. Same with business books, poetry, or any genre. 


2.      Title/Cover/Layout/Price

People will take into account many surface things - quality of a book’s paper, price of a book, if the title is catchy, if the cover image is powerful, etc.


3.      Format

Regardless of anything else, some buy based on a book’s format: e-book, audio, hardcover, trade paperback, mass market paperback, or textbook. 


4.      Author

Your credibility, experience, qualifications, personality, appearance, and other characteristics could doom or boost your chances of selling a book.


5.      Sales Setting

How people hear of your book impacts sales chances. Did they wander through a bookstore, receive a targeted email, read a book review, get a friend’s recommendation, meet you at an event, see an ad, or discover you in some other way? How they come to you could dictate whether your book is sold. 


6.      Current Events 

Is there something in the news that could be impacting one’s reading and book-buying choices?


7.      Time Of Year

Seasons, holidays, and honorary events could put people in the mood to consume certain books.


8.      Back Cover Description

What you say about the book is more important than what’s actually in the book. People don’t buy because they have proof the book is good (they didn’t read it yet) -they buy on the hope it will be good. 


9.      Competition

Your book is only as good as its competition. If other books on your subject are seen as better, you have an uphill battle. 


10.  Values

Do people like you and what you stand for? Do they like your life philosophy? Do  

they think the values your book may share are aligned with theirs?


Need Book Marketing Help?

Brian Feinblum, the founder of this award-winning blog, can be reached at  He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!


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About Brian Feinblum

Brian Feinblum should be followed on LinkedIn. This is copyrighted by BookMarketingBuzzBlog ©2023. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This award-winning blog has generated over 3.4 million pageviews. With 4,600+ posts over the past dozen years, it was named one of the best book marketing blogs by BookBaby  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult:  


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