When marketing your book, do you speak in a way that draws people to you? The key is to discuss your book in a way that your message seems relevant to others. To do this, you must befriend them and invite their world into yours.
You will need to say things that:
* Show you care about them
* Make it clear you understand them
* Ease their fears
* Stroke their egos
* Absolve them from blame or wrong-doing
* Sparks their imagination
* Helps them see solutions to problems
* Unites you both, perhaps creating a common enemy
You may have to push some buttons and be:
* Polarizing, controversial, and outrageous
* There to validate their feelings and viewpoint
* Of assistance to help them dream bigger
* Different, unique, and contrarian
* A champion of their cause
* A storyteller that dazzles and mystifies
When you talk to others, you try to know them so you can control the conversation to your advantage. You can ask questions and just listen carefully to what one says - or doesn’t - in a given situation - and then react accordingly.
You may need to seem magnetic and inspiring, and you may need to show empathy and support: If you come across as someone on a mission with a vision, some will follow, and some will look to derail you. Never mind the nay sayers. Fascinate others with thought-provoking ideas, strong statements, challenges to the status quo, and by sharing opportunistic moments that could appeal to others.
Authors need to realize they really don’t sell a book based solely on how the book is written and what it’s about. People buy based on their belief or assumption that your book will do something for them, or make them feel a certain way or help provide the tools and ideas to accomplish a task. Be seen as an interesting, resourceful, and unpredictable person.
Some authors draw people in with their looks and the sound of their voice. They give off a certain image or persona, one that magnifies their strongest features - and downplays their weakest aspects. A writer is a bit like an actor. You play a part when it comes to the public. Be the author who projects confidence, curiosity, and the capacity to write brilliantly!
Need Book Marketing Help?
Brian Feinblum, the founder of this award-winning blog, can be reached at email@example.com He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!
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About Brian Feinblum
Brian Feinblum should be followed on LinkedIn. This is copyrighted by BookMarketingBuzzBlog ©2023. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog. His writings are often featured in The Writer and IBPA’s The Independent. This award-winning blog has generated over 3.4 million pageviews. With 4,600+ posts over the past dozen years, it was named one of the best book marketing blogs by BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult: www.linkedin.com/in/brianfeinblum.