Saturday, December 23, 2023

Authors: Tell Me Why?



Why your book?

Why you as the author?

Why now? 

All writers must be ready to answer these three questions --succinctly, emphatically, and powerfully. Otherwise, no one will care to buy it, read it, interview you about it, review it, or post it on social media about you. 

Every book needs to exist for a reason. Is yours needed? Desired? Different or better than your competitors? Books, with a clear sense of why they exist, allow others to understand why they should care about them.  

Further, understanding why you are the ideal or best-qualified person to write the book that you did is also important. If people don’t value who you are and why you wrote it, they simply won’t care enough to read, buy, or act.  

Lastly, where’s the urgency or sense of timing as to why one should act now in regards of your book. Even for evergreen topics, there needs to be a sense of why others should pay attention today. Now. 

Behind anyone’s why is an origin story - how something came to be. But that story may not be as interesting as the one people would like to hear. We want to hear about an author that’s passionate and purpose-driven, who has a cause or belief to fight for, and who has a purpose.  

The why drives all things. 

You, as the author, need to know why you are doing what you are doing. Know why you are marketing it, why you wrote it, and why people should read it. Tell others why they should care! 

Do you have answers to any of these questions?  

Why not? 

Once you know why, tell everyone and act based off of it.  

“The limits of my language mean the limits of my world.”

--Friedrich Nietzsche


Need Book Marketing Help?

Brian Feinblum, the founder of this award-winning blog, can be reached at  He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!


About Brian Feinblum

Brian Feinblum should be followed on LinkedIn. This is copyrighted by BookMarketingBuzzBlog ©2023. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog, and El Chapo, a pug rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This award-winning blog has generated over 3.4 million pageviews. With 4,600+ posts over the past dozen years, it was named one of the best book marketing blogs by BookBaby  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult:  



No comments:

Post a Comment

Note: Only a member of this blog may post a comment.