As a book promoter, for years I have media coached authors
and prepared them to participate in interviews with members of the news media.
But we didn’t go over what I have recently discovered to be the most effective
way to get people to listen to them.
Of course, I discussed their messaging, down to
the buzz words, stories, and statistics that they would share. We would go over
the pace and length in which they would speak, how to exude confidence, and the
persona that they wanted to sell. If a camera was on them, we discussed
clothing, posture, body language, and background.
But what was missing were things many of us would
think are detriments to being heard:
* Stuttering
* An Accent
* A Lisp
* Saying um and uh
* Pausing while speaking
* Low-talking
Yes, each of these things or a combination of
them, depending on how extreme they are, can kill an interview. No one wants to
try to decipher mumbling from a stroke victim or ramblings from a muttering
fool, but it turns out when we are forced to listen a little harder, we pay
more attention to what is being said.
Take an accent. I love a British accent. If the
person speaks slowly, I can understand them but only if I fully tune in to
their pitch. Every word that comes out of their mouth sounds new in sound but
familiar in meaning. People with accents, presumably because they come from
elsewhere, may not use English perfectly, which also can draw us in closer as
we seek to process and interpret their statements.
Some studies show that when a person says uh or
um, we listen hard for the words immediately following their pauses. We feel
the talker comes off as unpolished — in a good way — and appreciate that they
struggle to find the right words to reflect their inner struggles to compose
their thoughts.
A lisp can be annoying to listen to for too long
but we tend to listen in a sympathetic mind frame, making us more open to their
views.
Low-talkers may be the hardest to follow because
you really can’t hear them. We attach a lack of energy, confidence, and
enthusiasm to low-talkers, but we will strain to listen to them and if we can
hear them, we may give their views some weight merely because they desperately
strained to convey them.
So, if you stutter or have an accent or do the
um-uh dance while you speak, have no fears. These aren’t handicaps at all. They
may just help you deliver your message.
Need PR Help?
Brian
Feinblum, the founder of this award-winning blog, with over 3.9 million page
views, can be reached at brianfeinblum@gmail.com He is available to help authors promote their story,
sell their book, and grow their brand. He has over 30 years of experience in
successfully helping thousands of authors in all genres. Let him be your
advocate, teacher, and motivator!
About Brian
Feinblum
Brian Feinblum should be
followed on www.linkedin.com/in/brianfeinblum. This is
copyrighted by BookMarketingBuzzBlog ©2024. Born and raised in Brooklyn, he now
resides in Westchester with his wife, two kids, and Ferris, a black lab rescue
dog, and El Chapo, a pug rescue dog. His writings are often featured in The
Writer and IBPA’s The Independent. This
award-winning blog has generated over 3.9 million pageviews. With 4,900+ posts
over the past dozen years, it was named one of the best book marketing blogs by
BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2021 and 2018
as one of the top book marketing blogs. It was also named by
www.WinningWriters.com as a "best resource.” For the past three decades,
including 21 years as the head of marketing for the nation’s largest book
publicity firm, and director of publicity positions at two independent presses,
Brian has worked with many first-time, self-published, authors of all genres,
right along with best-selling authors and celebrities such as: Dr. Ruth, Mark
Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay,
Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan
RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He
hosted a panel on book publicity for Book Expo America several years ago, and
has spoken at ASJA, Independent Book Publishers Association Sarah Lawrence
College, Nonfiction Writers Association, Cape Cod Writers Association,
Willamette (Portland) Writers Association, APEX, Morgan James Publishing, and
Connecticut Authors and Publishers Association. His letters-to-the-editor have
been published in The Wall Street Journal, USA Today, New York Post, NY
Daily News, Newsday, The Journal News (Westchester) and The Washington
Post. His first published book was The Florida Homeowner, Condo, &
Co-Op Association Handbook. It was featured
in The Sun Sentinel and Miami Herald.
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