Tuesday, August 6, 2019

How To Supplement Your Income As A Writer



Some authors are writers first, and experts on something second.  Others are experts at something first and see themselves as writers second.  In either case, if you can write well, you may want to augment your income by freelancing in various capacities.

Consider the following types of writing-for-pay:

  • Advertising copywriting                                               
  • Playwriting
  • Book jacket copywriting                                               
  • Book proposal writing
  • Catalog copywriting                                                      
  • Textbook writing
  • Direct mail copywriting                                                
  • Ghostwriting
  • Fundraising brochure writing                                        
  • Doing translations
  • Grant writing                                                                 
  • Editing and Indexing
  • Press release writing                                                     
  • Corporate annual reports
  • Web site content writer                                                
  • White papers
  • Speech writing                                                               
  • Research firms
  • Book reviewer                                                              
  • Prospectus for builders/real estate
  • Journalist/Columnist                                                     
  • Business plan writing
  • Screenwriting for film and television                          
  • Newsletters
  • Creating manuals                                                          
  • Family legacy histories
  • Medical and science technical writing                           
  • Scholarly journals
  • Comedy writing                                                           
  • Encyclopedia writing
You Can Cash In On Being A Writer In Numerous Ways, Including:
·         One-on-one consulting and training
·         Speaking before a group or organization
·         Conducting group training sessions
·         Video training sessions
·         Audio training sessions
·         Subscription:  newsletter, webinar, teleseminar
·         Membership:  concierge insider’s group or apprentice program
·         E-books
·         Audiobooks
·         Workbooks
·         Bootcamps
·         Seminars
·         Spokesperson deal
·         Home-study course
·         Weekend retreat
·         Syndicated columnist or radio/TV commentator
·         Blog with ads
·         Website with ads
·         Publish a magazine
·         CD-Rom or DVD
·         Teach
·         Software content
·         Selling your access
·         Textbook contributor
·         Corporate consultant
·         Speaking engagements

In addition to writing adult books, consider doing poetry, short stories, essays, children’s books, and other types of writing.



“Little stokes fell great oaks.”

“To have a right to do a thing is not at all the same as to be right in doing it.”
--Gilbert J. Chesterton

“Imagination was given to man to compensate for what he is not, and a sense of humor to console him for what he is.”
--Francis Bacon

“Always be sincere, even if you don’t mean it.”

--Harry S. Truman


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Should You Promote Your Book By Yourself?

The Book Marketing Strategies Of Best-Sellers

How authors can sell more books

No. 1 Book Publicity Resource: 2019 Toolkit For Authors -- FREE

Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.

5 Days With Books In The Land Of Kings & Queens


Image result for british flag images

I am happy to report back that after a vacation to Great Britain the world of books is doing just fine over there.  Not only were many bookstores open for business, they were busy.  Used. New. People still read and they enjoy paper books.

I was also happy to see that books are sold at a zillion gift shops that are attached to museums and historical attractions.  They were not small offerings either, but huge displays of treasures.

I also noticed they had many different local newspapers for sale, not just one or two.  The editions were thick and not just filled with ads.

Something can be learned here.

London, though big on being proper, traditional, and reserved in its manners, is not out of touch with modern society.  But somehow, as people embrace their tech and cell phones they didn’t forget to read reliable information sources like newspapers and books.

If only this trend could catch on in America!

Now, that isn’t to say the UK completely has its act together aside from driving on the other side of the street with the steering wheel on the other side, I noticed cars parked forward and backwards on the same side of the street.  Pretty confusing and dangerous to me.

They also are weird with how they number buildings.  Instead of the American style of having numbers go up or down on both sides of the street – in the same direction – they have two separate numbering systems across the street from each other.  Demerit for that!

However, they seem more in tune with conversation.  They have two different flushers, depending on whether you did a 1 or a 2.  Restaurants tend to serve small glasses of water that are not filled high.  And many grassy areas looked a bit dry.  Though they have some skyscrapers in selected areas, they are not wasting energy on lighting them up the way you see in some big American cities.

I guess I can’t fully praise the UK – they were dumb enough to support Brexit and vote for a Trump-like prime minister, Boris Johnson.  But they seem to have a good way of preserving and sharing their history without being shameless or cheesy.  It is a cultural mecca.

I was in London right after Lady Diana died. It was 21-22 years ago, I believe.  I loved visiting Buckingham Palace, walking by Big Ben and red phone booths and double-decker buses, and going to the Tower of London and taking day trips to places like Windsor Castle.  This time around I saw mostly things I hadn’t seen before, with one re-do:  Kensington Palace.

It’s a city you just want to walk through or take a train to get around.  I did both, not needing a famous black cab.

The weather in late July was a bit odd.  Upon arrival from the red eye via NYC's JFK, I was hit with 100 degrees – a record for a July day in the UK – and then the next day it dipped into a high of 70 rainy degrees.  By the time I left it settled on sunny and 80.

Strangely, I didn’t really need to exchange US money for the British currency, the pound.  On day three I changed $100 but only because I wanted to buy a magnet from a vendor that didn’t take credit cards.  Everyone else took credit cards (though some shied away from AMEX) and so no reason to do anything with cash.  Their currency, due to Brexit, hit a two-year low but nothing was inexpensive there.

Their prices include a big tax called a VAT, which subsidizes many things.  Their college tuition at all schools is the same only $11,000 a year!  Shit, I’m moving there before my two kids need to go to college.  Many of their restaurant bills include a tip – a 12.5 % standard, as opposed to the more common 15-20% in the U.S. They don’t even have an extra line on their credit card bills for a tip, but in the U.S. Did you ever notice when they add the tip in for a party of a certain size, they’ll still have a line for a tip, in case you’re too stupid to see they already took an 18 percent cut?

This trip allowed me to make the most of four and a half days.  

I hit the Design Museum (building structure is better than its contents), The Wallace Collection (where cool pairs of Manolo Blahniks were showcased), Jack the Ripper Museum (good if you love Criminal Minds or Dexter), The Portobello Market (good for gifts), The Tate Modern (art), Churchill War Rooms (excellent for World War II or Winston Churchill buffs), the oldest continuous Jewish synagogue of London (from 1701), a play (The Lehman Brothers Trilogy, about the famous Wall Street brokerage that collapsed in the Great Recession), and a walk over the 125 year-old Tower Bridge of London.  (good view by the Thames River). However, my favorite day was spent in Oxford, a 65-minute excursion by train from London.

This entire place is ancient. So many structures dated back 400 + years.  I toured the tower of an old church, visited Christ Church (which inspired a number of Harry Potter scenes), several buildings of Oxford University (which is not one campus but a series of three dozen scattered all over the place), and a pub that dated back to the 12th century (Turf Tavern).  

I walked through little alley ways that ended up revealing access to marvels of architecture. Cobble-stoned streets took me to castle-looking buildings and huge wooden doors with iron trimmings that looked like they held Shrek at bay.  Many street corners were curved and would lead to forks in the road and a city of puzzle pieces that seemed to all connect throughout time.

On the plane home I already pined to re-discover the world of the past, to open doors to history and find fodder for the imagination.  I also missed having high tea and scones (a must for visitors and natives) and I miss a nation that reveres the written word and the embracing of books.


DON”T MISS THESE!!!
How authors get their book marketing mojo – and avoid failure

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Should You Promote Your Book By Yourself?

The Book Marketing Strategies Of Best-Sellers

How authors can sell more books

No. 1 Book Publicity Resource: 2019 Toolkit For Authors -- FREE

Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.

Sunday, August 4, 2019

Industry Trade Groups For Marketing Books



You may be looking for guidance or resources when it comes to aspects of book publicity, marketing, advertising, branding and sales. Below are 12 helpful major trade groups with a quick summary of what they do:

1.      American Association of Advertising Agencies – www.aaaa.org  Founded in 1917, it represents hundreds  of advertising agencies in the US that collectively generate 80% of the total ad volume placed by agencies nationwide.

2.      American Advertising Federation  -- Founded in 1905, it represents tens of thousands of individuals working in advertising

3.      The Data & Marketing Association – www.thedma.org It represents over 1,4 companies.

4.      Public Relations Society of America – www.prsa.org It represents 22,000 PR professionals

5.      Association of National Advertisers – Founded in 1910, it represents nearly 1,000 with 15,000 brands that collectively spend over $250 billion in marketing amd advertising annually.

6.      Outdoor Advertising Association of America – www.oaaa.org  Founded in 1891, it represents nearly 800 companies involved in billboard ads

7.      Mobile Marketing Association -- www.mmaglobal.com Represents hundreds of companies connected to handheld-device ads

8.      Interactive Advertising Bureau – www.oab.com Represents companies involved in interactive broadcasting, email, and wireless ads

9.      Search Engine Marketing Professional Organization – www.sempo.org  It represents over 600 organizations involved in providing SEO and SEM services

10.  Word of Mouth Marketing Association – www.womma.org It represents over 500 companies that market by word-of-mouth

11.  Point-of-Purchase Advertising Institute. This is the trade association of the $17 billion in-store segment of the ad industry. It represents over 1,700 companies in the retail industry. www.popai.com

12.  Market Research Association -- Represents over 3,000 members involved in all aspects of professional research. www.marketingresearch.org


“You must do the thing you think you cannot do.”
--Eleanor Roosevelt

“As in absolute governments, the king is law, so in free countries the law ought to be king.”
--Thomas Paine

“I choose how to live a life I didn’t choose.”
--Andrew Boyd

“Life is the only game in which the object of the game is to learn the rules.”

--Ashleigh Brilliant

DON”T MISS THESE!!!
How authors get their book marketing mojo – and avoid failure

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So what is needed to be a champion book marketer?

Should You Promote Your Book By Yourself?

The Book Marketing Strategies Of Best-Sellers

How authors can sell more books

No. 1 Book Publicity Resource: 2019 Toolkit For Authors -- FREE

Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.

Saturday, August 3, 2019

11 Tips For Real Writers



1.      Join a writers group to share ideas, leads and strategies for your craft.

2.      Subscribe to publishing magazines and blogs.

3.      Become a member of a literary organization.

4.      Be an active member in your industry trade group.

5.      Serve a community organization or volunteer at a charity to meet new people outside of your industry or publishing.

6.      Network with other writers through social media, conferences and book signings.

7.      Guest blog often.

8.      Always have business cards to hand out and don’t be shy about it.

9.      Entertain entering book awards and writing contests.

10.  Always  collect blurbs and testimonials – solicit them and post them on our site.

11.  Don’t be afraid to toot your own horn or to speak out as an advocate. You can always write to serve your heart but you must market to serve your readers.


“Eat to live, and not live to eat.”
--Benjamin Franklin

“Great minds discuss ideas; average minds discuss events; small minds discuss people.”
--Eleanor Roosevelt

“Love as it exists in society is merely the mingling of two fantasies and the contact of two skins.”
--Sebastien-Roch-Nicholas Chamfort

“Most folks are as happy as they make up their minds to be.”

--Abraham Lincoln

DON”T MISS THESE!!!
How authors get their book marketing mojo – and avoid failure

Authors cannot succeed without the right attitude

So what is needed to be a champion book marketer?

Should You Promote Your Book By Yourself?

The Book Marketing Strategies Of Best-Sellers

How authors can sell more books

No. 1 Book Publicity Resource: 2019 Toolkit For Authors -- FREE

Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.

Friday, August 2, 2019

The Science of Questioning Book Marketers



I have a group of friends that I exchange texts with, regularly covering everything from sports and politics to pop culture and what’s in the news.  Often we debate over things without resolution, from socialism vs. capitalism to Trump to climate change.  Their denials on climate change deeply concern me.  How could educated, good guys not understand the planet’s on a course with disaster?  But it also concerns me that if we can’t agree on core things like facts and science, how will any issue get resolved?  But this blog is not about that.  There is a book marketing angle here.

The fact that what seems like accepted knowledge is denied by others also makes me think that while we need to trust in experts, we still have to question things.  I would think that any sound questioning would lead us back to conclude we are polluting the planet and humanity is influencing the weather to some degree.

The truth is, I am not a climate scientist and none of my friends are either.  None of them work in a lab or have access to all of the data on this subject.  None of them associate with climate scientists or attend conferences on the subject.  None of us can say for sure what is happening to our planet – or why.

So we have scientists, trained under rigorous standards, following scientific discovery practices, and over decades, share information.  Internationally, governments, scientists, and the media seem to have drawn the conclusion that global warming is real, that humanity contributes to it, and that there’s still time to prepare against the weather changes, and to a degree, slow down the course we are on, or even reverse it.

Ok, so where’s my book marketing connection to a discussion about science?

Well, just as my friends question science and other experts, so should authors question the experts out there, including me, a book promoter for three decades.

Why would I ask you to question me or those who should be in the know?

Because by questioning things, you will either affirm my proficiency and trust in what you are doing – or you will find others are wrong or that you have a better way of doing things that work for you.

My friends should question the science, but they should do so by testing the methods scientists used to make their conclusions.  They must not listen to coal-industry supported deniers or read error-filled rants found on right-wing blogs.  They need to counter science with science and look to get to the bottom of things.  You too, should challenge book marketing pros by participating in book marketing.

In book marketing, you have:

·         Professionals who know what’s they know, but they may not know everything.  Learn what else is out there.

·         People who try something and fail, and then conclude that such an activity won’t work.  But perhaps under different circumstances, it will.

·         Those who think you can throw money to fix any problem.  It doesn’t always work that way.

·         People who operate out of misinformation and a misunderstanding of the facts, thus they fail because they really didn’t cook their turkey according to the recipe.

·         Wildly optimistic people and deeply pessimistic people.  Neither are going to be right all of the time.

·         A lot of people trying to separate authors from their money, with services ranging from website development, SEO, getting reviews, advertising, publicity, marketing, social media, etc.  How does the author know what he needs, who to trust, and how to prioritize these things?

·        Authors blinded by ego who think the world desperately needs their book, where all of their decisions, expenditures, and actions are driven by their misguided belief in their book.

Everyone should question the experts and the truth should start to appear.  I believe that my friends are right to question science, but at some point they should conclude what has been uncovered – that the Earth is endangered by man.  And you should question the book marketing world – and then conclude you need to get going on your book publicity campaign!


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How authors can sell more books

No. 1 Book Publicity Resource: 2019 Toolkit For Authors -- FREE


Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.

Thursday, August 1, 2019

Take Your Book To The Moon!


Image result for moon images

The Moon landing’s 50th anniversary on July 20th honored not just a victory in space exploration or the marvel of advanced technology, but a time and moment when a dream was realized and heroes were born.  In tandem with that celebration, let’s use this time to encourage writers and publishers to learn some lessons from this historic event and apply them to their craft.

1.      Have a Moon shot.
Dream big or go home.  Be bold, be first.  Take a chance.  Shoot for a best-seller, not just to be published.

2.      Go where no one has gone before.
Write something unique, different and new.  Experiment.

3.      Have a clear objective.
Just as the American space program rallied its assets and minds on a set mission, you too can focus your thoughts, actions, and resources on a singular goal to write, publish, and promote your book successfully.

4.      Take a journey with no road map.
No reason to follow anyone’s footsteps.  Blaze your own course for others to follow.

5.      Understand the challenges and risks – then move forward.
Be aware of what you can lose or gain by putting your book out there – then toss caution to the wind and go for it!

6.      Tolerate ambiguity.
Even if all of the steps to your mission are not clearly defined or known, let nothing stop you.  You can’t wait for everything to line up perfectly.  Keep moving ahead.

7.      Improvise as you go.
Prepare for your trip but be prepared for a detour.

8.      Enjoy the sights.
While you undertake the publishing and promoting of your book, seek to enjoy what you experience.

9.      Teamwork leads to success.
One astronaut didn’t fly – there was a crew – and a team back home to support them.  Lean on others – friends, family, and paid professionals to get you where you need to be.

10.  Look back and marvel at what you’ve done.
Imagine viewing the Earth from the Moon!  You’ll look back at how far you’ve grown as a writer and feel proud of the view.

DON”T MISS THESE!!!
How authors get their book marketing mojo – and avoid failure

Authors cannot succeed without the right attitude

So what is needed to be a champion book marketer?

Should You Promote Your Book By Yourself?

The Book Marketing Strategies Of Best-Sellers

How authors can sell more books

No. 1 Book Publicity Resource: 2019 Toolkit For Authors -- FREE

Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.