You may be looking for guidance or resources when it comes to aspects of book publicity, marketing, advertising, branding and sales. Below are 12 helpful major trade groups with a quick summary of what they do:
1. American Association of Advertising Agencies – www.aaaa.org Founded in 1917, it represents hundreds of advertising agencies in the US that collectively generate 80% of the total ad volume placed by agencies nationwide.
2. American Advertising Federation -- Founded in 1905, it represents tens of thousands of individuals working in advertising
3. The Data & Marketing Association – www.thedma.org It represents over 1,4 companies.
4. Public Relations Society of America – www.prsa.org It represents 22,000 PR professionals
5. Association of National Advertisers – Founded in 1910, it represents nearly 1,000 with 15,000 brands that collectively spend over $250 billion in marketing amd advertising annually.
6. Outdoor Advertising Association of America – www.oaaa.org Founded in 1891, it represents nearly 800 companies involved in billboard ads
7. Mobile Marketing Association -- www.mmaglobal.com Represents hundreds of companies connected to handheld-device ads
8. Interactive Advertising Bureau – www.oab.com Represents companies involved in interactive broadcasting, email, and wireless ads
9. Search Engine Marketing Professional Organization – www.sempo.org It represents over 600 organizations involved in providing SEO and SEM services
10. Word of Mouth Marketing Association – www.womma.org It represents over 500 companies that market by word-of-mouth
11. Point-of-Purchase Advertising Institute. This is the trade association of the $17 billion in-store segment of the ad industry. It represents over 1,700 companies in the retail industry. www.popai.com
12. Market Research Association -- Represents over 3,000 members involved in all aspects of professional research. www.marketingresearch.org
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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at firstname.lastname@example.org. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent. This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.
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