I
have a group of friends that I exchange texts with, regularly covering
everything from sports and politics to pop culture and what’s in the news. Often we debate over things without
resolution, from socialism vs. capitalism to Trump to climate change. Their denials on climate change deeply concern
me. How could educated, good guys not
understand the planet’s on a course with disaster? But it also concerns me that if we can’t
agree on core things like facts and science, how will any issue get
resolved? But this blog is not about
that. There is a book marketing angle
here.
The
fact that what seems like accepted knowledge is denied by others also makes me
think that while we need to trust in experts, we still have to question
things. I would think that any sound
questioning would lead us back to conclude we are polluting the planet and
humanity is influencing the weather to some degree.
The
truth is, I am not a climate scientist and none of my friends are either. None of them work in a lab or have access to
all of the data on this subject. None of
them associate with climate scientists or attend conferences on the
subject. None of us can say for sure
what is happening to our planet – or why.
So
we have scientists, trained under rigorous standards, following scientific
discovery practices, and over decades, share information. Internationally, governments, scientists, and
the media seem to have drawn the conclusion that global warming is real, that
humanity contributes to it, and that there’s still time to prepare against the
weather changes, and to a degree, slow down the course we are on, or even reverse
it.
Ok,
so where’s my book marketing connection to a discussion about science?
Well,
just as my friends question science and other experts, so should authors
question the experts out there, including me, a book promoter for three
decades.
Why
would I ask you to question me or those who should be in the know?
Because
by questioning things, you will either affirm my proficiency and trust in what
you are doing – or you will find others are wrong or that you have a better way
of doing things that work for you.
My
friends should question the science, but they should do so by testing the
methods scientists used to make their conclusions. They must not listen to coal-industry
supported deniers or read error-filled rants found on right-wing blogs. They need to counter science with science and
look to get to the bottom of things. You
too, should challenge book marketing pros by participating in book marketing.
In
book marketing, you have:
·
Professionals
who know what’s they know, but they may not know everything. Learn what else is out there.
·
People
who try something and fail, and then conclude that such an activity won’t
work. But perhaps under different
circumstances, it will.
·
Those
who think you can throw money to fix any problem. It doesn’t always work that way.
·
People
who operate out of misinformation and a misunderstanding of the facts, thus
they fail because they really didn’t cook their turkey according to the
recipe.
·
Wildly
optimistic people and deeply pessimistic people. Neither are going to be right all of the
time.
·
A
lot of people trying to separate authors from their money, with services
ranging from website development, SEO, getting reviews, advertising, publicity,
marketing, social media, etc. How does
the author know what he needs, who to trust, and how to prioritize these
things?
· Authors
blinded by ego who think the world desperately needs their book, where all of
their decisions, expenditures, and actions are driven by their misguided belief
in their book.
Everyone
should question the experts and the truth should start to appear. I believe that my friends are right to question
science, but at some point they should conclude what has been uncovered – that
the Earth is endangered by man. And you
should question the book marketing world – and then conclude you need to get
going on your book publicity campaign!
DON”T MISS THESE!!!
Some key principles
to rally your book marketing around
How to write
powerful, effective book advertising copy that sells tons of books
So what is needed to be a champion book marketer?
The Book Marketing Strategies Of Best-Sellers
How authors can sell more books
No. 1 Book Publicity Resource: 2019 Toolkit For Authors
-- FREE
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.