1.
If
you don’t have a blog today, start one now. Don’t wait, don’t debate it, don’t
bullshit yourself into thinking you don’t want one, that you can’t find the
time, that you have nothing to say.
2.
If
you have a blog, make sure you are blogging at least two or three times a week,
and five to seven if possible.
3.
Your
blog posts do not have to be very long -- sometimes just 300-500 words will
suffice. But it’s good to alter your blog post length so that readers see a varying depth
to what you have to say.
4.
Determine
what you generally will blog about and start to map out your own editorial
calendar. Try to work at least a week in advance of publishing any post. The
more material you can write and save up, the better you’ll be for times when
you are busy, or on vacation, or just tired and brain dead.
5.
Look
at other blogs -- decide what you like and don’t like about them and then
incorporate the best elements into your own style.
6.
Have
catchy headlines for each post -- that’s what draws people in and helps you with
SEO.
7.
Feel
free to fill your blog with content from others. Perhaps you post interviews
there or you comment on the blogs or articles of others. Or you have guest
bloggers post something.
8.
Be
yourself and form a blogging persona. Will you voice be one that is witty or
angry or sad? Will you be an advocate or an educator? Will you entertain or
inform? Will you invite debates and push buttons or will you tell stories and
share ideas or advice? Just how provocative do you feel comfortable being?
9.
Edit
carefully and be sensitive toward choices.
10.
Know
the difference between fact and opinion, truth and lies, news and features.
11.
Respond
to those who post comments on your blog.
12.
Be
willing to experiment.
13.
The
blog helps define your brand, so make it consistent with whatever else you do
or seek to accomplish.
14.
Litter
your content with good keywords.
15.
Your
blog is not a substitute for a Web site or Facebook page. You need all three.
16.
Design
your blog well:
·
Short
paragraphs
·
Use
headers and bullet points
·
Bold
key items
·
Provide
lists and number items
·
Use
a readable font
·
Add
relevant images
Lastly,
if you read your post just before publishing it and you feel like it doesn’t
wow you, don’t post it. There’s too much mediocre, ordinary, or boring content
circulating. Don’t add to that. Write something that sticks out, that you feel
passionate about, and that you can envision others liking enough that they feel
motivated to share it with others.
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Brian Feinblum’s views, opinions, and ideas expressed in this blog
are his alone and not that of his employer, the nation’s largest book promoter.
You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He
feels more important when discussed in the third-person. This is copyrighted by
BookMarketingBuzzBlog © 2013
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