I
hear from many authors that they either have no time to blog or they run out of
things to blog about. In some way, the two go together. If it didn’t seem like
a chore, you’d blog more often and it wouldn’t take up much of your time. So
how can you generate blog content -- easily
and quickly?
First,
based on what you see yourself as an expert in, and based on what your latest
or upcoming book is about, you should filter your blogs so that they only cover
those key topics that are important to your brand. No sense in going off-topic.
Second,
look at things you’ve written in the past -- books, speeches, letters, reports,
op-eds, essays, poems -- and think about how to revise and spruce up that content
and then use it for blog posts.
Third,
take something, such as a speech, and break it up into five or ten blog
posts-rather than one long one.
Fourth,
see what others blog on and then blog your opinions, ideas and experiences on
that subject.
Fifth,
comment on what’s in the news. If your book is about diet, comment on new
health studies, holiday eating, celebrities who lost weight, etc.
Sixth,
blog twice about a subject. First, write what you believe in. Then write
another post that examines the other side to the topic.
Seventh,
put an idea or event in historical context. For instance, compare something now
to what it was 20 or 100 years ago.
Eighth,
just post a blog of questions, raising issues and concerns. Don’t feel
obligated to have all the answers.
Ninth,
vary your posts so that some contain opinions while others provide resources
and how-to info, and others can share experience, etc.
Tenth,
write a blog on imagining something being different: What if ebooks didn’t
exist? What will a bookstore look like in 2023? Will business porn or sci-fi
cookbooks catch on?
Really,
the topics are endless. As a writer, your brain probably thinks faster than you
can record your thoughts or even fully contemplate what pops in your mind. Your
blog is a chance to explore all kinds of things.
Blog
posts should take on a consistent voice or persona. They should connect to one
another, thematically. There should be little doubt who authored a blog post
because your style and approach will be so consistent it’ll be like leaving a
blog fingerprint.
So
what you start wondering what to write about, follow this pattern:
-What
have I read online that’s interesting?
-What
is in the news?
-What
do I feel strongly about?
-What
personal experience can I draw upon?
-What
opinions do I want to share?
-What
2-step, 10-point, 13-day program do I want to promote?
-What
have I written that can be recycled?
-What
do my friends and family care about?
-What
am I fantasizing about?
-What
trends do I see?
-Who
do I want to criticize and yell at -- or praise?
No
excuses. Go blog -- right now!
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Brian Feinblum’s
views, opinions, and ideas expressed in this blog are his alone and not that of
his employer, the nation’s largest book promoter. You can follow him on Twitter
@theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This
is copyrighted by BookMarketingBuzzBlog © 2013
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