If
you want to be a successful author you most likely will need to sell your book
to women, as they reportedly buy 75% of the books sold (I don’t have the
source, but have heard this number over and over). So how does one sell to
women?
Women
obviously vary in their tastes, needs, and desires, based on any number of
things, including location, education, race, age, relationship status, etc. I
would expect a 70-year-old, black lesbian, in Birmingham to have different
reading preferences from a single, 20-something, straight white female New Yorker. But
apparently women need to be marketed to at a certain time of day and day of the
week, regardless of their reading habits.
According
to a poll conducted by Ad Weekly (Sept 30, 2013), women feel least attractive
when they wake up (69%), when sick (67%), hot and sweaty (62%), when tired or
stressed (61%) and after crying (60%). So what should that tell us? Try to sell
books to women when they are relaxed -- on a cool day-- or when they feel refreshed,
perhaps earlier in the day.
Women
buy when they feel attractive and confident. They feel most attractive on
Thursdays and least attractive on Sundays and Mondays. On the other hand, if
your book is about energy, beauty, and related topics, maybe selling to women
during their most vulnerable times makes sense.
Maybe
the best time to sell anything to a woman is:
a)
On
payday
b)
When
she’s not with a guy who will question the purchase
c)
On
vacation and open to anything
d)
Without
her kids so she’s not distracted
All
of these studies and polls are baloney. Just write a damn good book and sell it
like it’s the next big thing. Someone’s bound to buy, maybe even a woman on
Wednesday at lunch time.
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Brian Feinblum’s views, opinions, and ideas expressed in this blog
are his alone and not that of his employer, the nation’s largest book promoter.
You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He
feels more important when discussed in the third-person. This is copyrighted by
BookMarketingBuzzBlog © 2013
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