Monday, October 7, 2013

Instagram Instasuccess For Authors

Are you ready to add Instagram to your book marketing and book publicity arsenal?

Once you read Instagram Power: Build Your Brand and Reach More Customers with the Power of Pictures of bestselling author Jason G. Miles. (McGraw Hill Edition)

In case you doubt whether Instagram is relevant, read the back of the book cover:

“If you’re not using Instagram to your advantage, you have to start now. Instagram is the hottest launch; the number of its daily mobile users surpassed that of Twitter. Then Facebook purchased it for a billion dollars- and it took the world by storm.”

The author runs a blog that’s dedicated to helping small business owners grow their business on Pinterest- His book shows you how to: get up and running on Instagram, create a marketing plan, increase the special networking attributes of Instagram, use the site effectively for adventures, launch products, and measure and track your progress.

The book has scores of tips, strategies, and resources. Here are 10 taken from his book that should get you on the right path:

1.      Set up an Instagram account for your business.

2.      Choose a profile picture and description that clarifies who you are and what you’re all about.

3.      Determine your ideal Instagram followers and determine the types of images they would appreciate seeing.

4.      Upload and initial collection of those ideal images so that your account has some content. Make sure it is very nice- quality imagery.

5.      Invite your existing fans, followers, and newsletter subscribers to begin following you on Instagram.

6.      Identify your niche or industry participants within Instagram and start following the most prominent people or their followers. Set the goal of following 10 to 20 industry insiders per day.

7.      Identify the images common within your industry and the hashtags associated with the images.

8.      Use common industry hashtags to explore new pictures and new users. Set the goal of liking 100 relevant images per day.

9.      Comment on images that use hashtags relevant to your industry. Set the goal of leaving three to five comments a day.

10.  Learn to make display ad-style images in Photoshop Elements and occasionally announce a product, contest, sale, or special deal on Instagram. Learn to drive traffic from Instagram onto your e-commerce sites.

Don’t delay -- explore how Instagram can make you an Instasccess!

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Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2013

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