Are
you ready to add Instagram to your book marketing and book publicity arsenal?
Once
you read Instagram Power: Build Your Brand and Reach More Customers with the
Power of Pictures of bestselling author Jason G. Miles. (McGraw Hill Edition)
In
case you doubt whether Instagram is relevant, read the back of the book cover:
“If
you’re not using Instagram to your advantage, you have to start now. Instagram
is the hottest launch; the number of its daily mobile users surpassed that of
Twitter. Then Facebook purchased it for a billion dollars- and it took the
world by storm.”
The
author runs a blog that’s dedicated to helping small business owners grow their
business on Pinterest- www.marketingonpinterest.com.
His book shows you how to: get up and running on Instagram, create a marketing
plan, increase the special networking attributes of Instagram, use the site effectively
for adventures, launch products, and measure and track your progress.
The
book has scores of tips, strategies, and resources. Here are 10 taken from his
book that should get you on the right path:
1.
Set
up an Instagram account for your business.
2.
Choose
a profile picture and description that clarifies who you are and what you’re
all about.
3.
Determine
your ideal Instagram followers and determine the types of images they would
appreciate seeing.
4.
Upload
and initial collection of those ideal images so that your account has some
content. Make sure it is very nice- quality imagery.
5.
Invite
your existing fans, followers, and newsletter subscribers to begin following you
on Instagram.
6.
Identify
your niche or industry participants within Instagram and start following the
most prominent people or their followers. Set the goal of following 10 to 20
industry insiders per day.
7.
Identify
the images common within your industry and the hashtags associated with the
images.
8.
Use
common industry hashtags to explore new pictures and new users. Set the goal of
liking 100 relevant images per day.
9.
Comment
on images that use hashtags relevant to your industry. Set the goal of leaving
three to five comments a day.
10.
Learn
to make display ad-style images in Photoshop Elements and occasionally announce
a product, contest, sale, or special deal on Instagram. Learn to drive traffic
from Instagram onto your e-commerce sites.
Don’t
delay -- explore how Instagram can make you an Instasccess!
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Brian Feinblum’s
views, opinions, and ideas expressed in this blog are his alone and not that of
his employer, the nation’s largest book promoter. You can follow him on Twitter
@theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This
is copyrighted by BookMarketingBuzzBlog © 2013
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