I was at a recent publishing summit, where I spoke on a panel about book publicity. I took note of the speaking and presenting styles of the speakers. It seems there was a common core to what made them inviting to listen to. Here are the 27 things that could work for you when looking to sound convincing:
1. Sound like you know your stuff.
2. Speak with conviction and confidence.
3. Use a level of vocabulary and language that classifies you as intelligent -- but not above your audience.
4. Display enthusiasm and energy.
5. Utilize humor.
6. Use common reference points that people can relate to -- a divorce, being a parent, a failed business, and travel challenges.
7. Cite real-life examples for others to relate to.
8. Name-drop and reference credentials/success stories to invite credibility buy-in.
9. Fluctuate your voice pitch.
10. Use power point images or visuals.
11. Give a perspective or sense of value and place to what you are sharing.
12. Make the audience feel normal, accepted, and not alone.
13. Come across as honest.
14. Ask others for input or questions.
15. Reveal an interesting fact.
16. Share a good resource.
17. Recommend an action step.
18. Dress well and look good.
19. Avoids politics, religion, and sex.
20. Do not drone on about any one point or topic.
21. Say something that shows you’ve been listening to other speakers or panels.
22. Many had handouts and one had props that got your attention.
23. Hand out a small parting gift.
24. Do not contradict others or speak disparagingly about anyone.
25. Didn’t curse or use offensive language.
26. Connect ideas and points into a logical flow.
27. Say something in such a way that you can't resist writing it down.
Good speakers do a lot of things well. Take note of what those you admire do, and put those elements into your next presentation.
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Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at firstname.lastname@example.org. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2013
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