I
was at a recent publishing summit, where I spoke on a panel about book
publicity. I took note of the speaking and presenting styles of the
speakers. It seems there was a common core to what made them inviting to listen
to. Here are the 27 things that could work for you when looking to sound
convincing:
1.
Sound
like you know your stuff.
2.
Speak
with conviction and confidence.
3.
Use
a level of vocabulary and language that classifies you as intelligent -- but not
above your audience.
4.
Display
enthusiasm and energy.
5.
Utilize
humor.
6.
Use
common reference points that people can relate to -- a divorce, being a parent, a
failed business, and travel challenges.
7.
Cite
real-life examples for others to relate to.
8.
Name-drop
and reference credentials/success stories to invite credibility buy-in.
9.
Fluctuate
your voice pitch.
10. Use power point
images or visuals.
11. Give a
perspective or sense of value and place to what you are sharing.
12. Make the
audience feel normal, accepted, and not alone.
13. Come across as
honest.
14. Ask others for
input or questions.
15. Reveal an
interesting fact.
16. Share a good
resource.
17. Recommend an
action step.
18. Dress well and
look good.
19. Avoids politics,
religion, and sex.
20. Do not drone on
about any one point or topic.
21. Say something
that shows you’ve been listening to other speakers or panels.
22. Many had
handouts and one had props that got your attention.
23. Hand out a small
parting gift.
24. Do not contradict others or speak disparagingly about anyone.
25. Didn’t curse or
use offensive language.
26. Connect ideas and
points into a logical flow.
27. Say something in
such a way that you can't resist writing it down.
Good
speakers do a lot of things well. Take note of what those you admire do, and put those elements into your next presentation.
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Brian
Feinblum’s views, opinions, and ideas expressed in this blog are his alone and
not that of his employer, the nation’s largest book promoter. You can follow
him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when
discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©
2013
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