A unique blog dedicated to covering the worlds of book publishing and the news media, revealing creative ideas, practical strategies, interesting stories, and provocative opinions. Along the way, discover savvy but entertaining insights on book marketing, public relations, branding, and advertising from a veteran of two decades in the industry of book publishing publicity and marketing.
Sunday, November 26, 2017
Which Online Persona Should Authors Choose?
kind of personality do you want to show?
may sound like a strange question. After
all, you are who you are. If you are a
bubbly, smiling person or a grumpy, shitfaced one, it’s not easy to change. When
promoting your writings via social media and traditional media, what types of
persona do you want to present?
first rule to Personality 101 is be consistent. Whatever image or voice you
care to share, do it uniformly. You
can’t be funny all of the time and then try to be politically serious – or vice
versa. If you are known for one thing,
it’s hard to be seen as something else.
think about a makeover. Maybe you’re not
as witty as you think you are. Maybe
your writing isn’t as sharp or clear as you believe it is. Perhaps you aren’t as creative or edgy as you
hoped to be. Take a look at how you
present yourself and look to see what can be improved.
keep up with what others in your genre or space are saying and doing. Study the social media activities of those
who are popular, successful, or worthy of your admiration. Borrow things that you like and that fit with
the persona you seek to push out.
make sure your vocabulary and content match the persona you seek to put out
there. Are you using the right jargon
and making timely references to things?
Do you sound like the kind of person that you are trying to present?
don’t look to be perfect or come off as a know-it-all. Just be you.
find a way to share and inquire, to engage by telling as well as asking.
always be kind and polite. Being rude
won’t get you very far. But that doesn’t mean you can’t be opinionated, bold,
challenging or strong-willed. You can’t
please everyone nor should you try to but you don’t have to go out of your way
to be mean or corrosive.
persona needs to stick out and vary from the competition. No one needs a “more of the same” blog or
book or media outlet. We want to be
entertained AND informed. We want facts
and analysis of things important to us.
We want good-looking, intelligent, outgoing people to tell us what we
need to know or do. We want a
personality-- not-just a resource -- to talk to us.
The public demands so much. So
what kind of persona do you want to offer?
The All-New 2018 Toolkit to Promote a Book -- 7th annual