A unique blog dedicated to covering the worlds of book publishing and the news media, revealing creative ideas, practical strategies, interesting stories, and provocative opinions. Along the way, discover savvy but entertaining insights on book marketing, public relations, branding, and advertising from a veteran of two decades in the industry of book publishing publicity and marketing.
Thursday, November 9, 2017
How Can Authors and Publishers Make Better Decisions On Books?
authors, editors, and other experts in the book industry make major decisions
daily. Literary agents determine whom
they will represent. Publishers decide
which books to publish. Book marketers
strategize on the best way to promote a book.
Authors determine the best book to write and how to pen it. But what informs these decisions and how do
we know if their logic is flawed or not?
no clearinghouse or government agency that can track such things. Really, there’s no database kept to record
how often a good choice was made. Yet,
decisions are made by professionals every day that could mean
the difference between profit and loss, success and failure.
the key influencers on such decisions are based on:
to do something.
pay-off vs. loss.
the wrong or incorrect information.
a model for what you plan to do.
other than facts – intuition, passion, desperation.
the number one driver of most decisions in life is whether one, by nature, is
an optimistic or confident person or a negative-insecure individual. Their level of education, street savvy and
wealth will also play a key role in how choices get made. Another factor is age and maturity – and
overall experience in the area under discussion.
we test things out before greenlighting them?
Do we consult other experts or people we trust for advice? Do we look to validate information that we
come across or seek a new perspective on something we’ve done before?
is littered with stories of underdogs who rose to the top -- and of leaders who
seemed invincible but got toppled. Who is to say what works or what
doesn’t? Sometimes we need to take a
chance and experiment – while other times we should stick to the odds and be
realistic about how things typically play out.
a delicate dance we each must undertake – to fit the facts and emotions into a
soup to determine what is relevant or applicable to any specific circumstance
and to then make the best decision at that moment.
often we make decisions based on relationships. Sometimes, we work with someone
who was recommended to us, or to whom we have a connection, which is fine, but do
we cloud our judgment based on these relationships instead of the merits?
and publishers will make better decisions when they:
collect the right data and analyze it fear- or greed-free.
a chance and then support that decision.
to help each other and work together towards a common goal.
demanding better results from poor choices.
publishing and promoting books can be fun, rewarding, and fulfilling. It can also be subjected to tough
decisions. You can make better choices –
all that you need to do is step back and look at things a little differently from
how you had been.
probably a book you can read about making better decisions. Or maybe you can write or publish such a
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