Tuesday, November 28, 2017

PR Industry Outnumbers Media and Jeopardizes Our Books

The flacks outnumber the hacks by at least a 5 to 1 margin.  Is there any surprise that we have a media filled with fake news, manipulated reporting, under-reporting, and news bought and paid for by the lobbyist-fueled PR industry?  What can or should be done about this?

In the United States, according to government figures, there are 50,400 reporters and 260,000 PR practitioners.  In a decade, the gap will widen so that PR people will actually outnumber journalists by a 6:1 ratio.

Additionally, today’s reporter is overworked and supports a media outlet that is understaffed.  How can the truth be discovered and preserved and defended if the process to uncover it is corrupted by so many factors and figures?  Further with a media diluted and suspect, how can authors write books based on missing facts, half-truths, or propaganda-fueled lies?

So many books get their ideas – or research – from news media reports.  But if the media is reporting what the PR stiffs push on them, how reflective is the reporting on the real world?  

The news media-fueled narrative of life is merely one possibility for today’s author to pursue.   Life holds so many stories and possibilities but in order for them to be unearthed and shared, writers will need to look beyond a PR-saturated media world.

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Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog 2017©. Born and raised in Brooklyn, now resides in Westchester. Named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs

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