A unique blog dedicated to covering the worlds of book publishing and the news media, revealing creative ideas, practical strategies, interesting stories, and provocative opinions. Along the way, discover savvy but entertaining insights on book marketing, public relations, branding, and advertising from a veteran of two decades in the industry of book publishing publicity and marketing.
Wednesday, November 8, 2017
18 Ways To Promote Your Book
no set order, here are 18 random ways you can market your book, promote your
message, and brand yourself to the media and the public:
a mailing list of people who come to your site. Capture their email by having them sign up to
receive emails, a newsletter, a download or something free. Have them take a survey or leave a comment
and give you a way to reach them later.
a profile on Amazon Central, BookBub.com, and other book sites. Go on Goodreads and NetGalley as well.
free teleseminars or webinars to interact with others and sell yourself.
an official book launch event/party, but realize you’ll spend more than you
take in that night.
your book in your email signature, on your business card, and in all of your
social media profiles.
for book awards and writing competitions.
book festivals and seek out a chance to speak or hold a workshop. Maybe get a booth if it’s economical.
donating books to key organizations in hopes of not only doing a good deed, but
getting media exposure or introductions to key people as a result.
shortcuts to things. Try using TweetDeck
for scheduling tweets; AddThis or ShareThis to add sharing buttons alongside
social media posts; and ClickToTweet to create clickable tweets messages.
free press release distribution services to post your press release.
a Google Adwords campaign to advertise.
up with HARO and other sites where journalists seek out relevant experts to
interview for stories.
your site, press releases, and social media posts using key words that you
compiled using Goggle Trends.
a list of influencers in your genre or area of expertise. Make a concerted effort to find them on
social media and connect in hopes they’ll share your info with their huge, targeted
swag or themed merchandise to sell on your site, from catchy T-shirts and mugs
to other promotional items. Consider
giving some of them away for free.
10, 20, or 30 influential groups, individuals, or companies that you offer a
service, money or something of value in exchange for their support of
another author whose book complements your book and team up with him or her to
sell each other’s book. For instance, if
your book is about how to get married by age 35, team up with a company or
author that has something to do with weddings.
a word-of-mouth campaign by sharing free copies of your book for a period of
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