Tuesday, November 7, 2017

Book Marketing Lessons From My Top 10 Blog Posts

After having posted some 2640 times to my blog of six and a half years I can say a pattern has emerged.  My readers value quality content and advice on the topic of promoting and marketing books.  But not all posts are equal.  Some barely registered 100 clicks while others topped nearly 30,000.  Why is that?

Certainly some posts simply don’t connect with readers.  They see the headline and choose to dismiss the piece.  So lesson one:  Headlines matter more than the actual article or blog post when it comes to getting clicks.

Another lesson learned is that you have to keep sharing old posts.  Just because something posted today doesn’t mean you can’t share it tomorrow, next week or even next year.  I will sometimes tweet out and FB post old blog entries from several years ago, hoping to give them new life, provided they are still relevant and timely.

When posting a new blog entry I also like to reference links to recent blog posts at the bottom.  It’s a nice, easy reminder to call attention to specific blog posts.

Another lesson learned is some of the best posts pack a lot of content.  Five of my top-performing eight posts actually contain multiple posts in them.  They are my annual book publicity and marketing toolkits, each containing up to a few dozen posts.

Every time someone clicks on it I get page views not only for the toolkit post but for each of the posts contained within it.  These meaty, resource-rich posts often get shared by my readers, so some of the work of getting clicks is performed by others.

I notice that I get above-normal traffic when I mention anything online, from digital sales trends to social media strategies.  If you want more clicks, include tech-related terms and words in your headline.

The lower-performing posts are the ones I most enjoy but fail to resonate with others, the opinion pieces about something important like free speech, literacy, or the need to protect books.

Oddly, my best-performing blog post of all-time is one entitled Discovering Writer Archives, penned a little over two years ago.  But right behind it has been a heavily promoted one, the 2017 All-new Book Marketing and Book PR Tool Kit.

I only had five posts cross the 10,000 mark and just nine have registered five thousand or more page views.  But I steadily average about 25,000 page views per month.  I invite you to enjoy my top 10 blog posts and certainly welcome you to share them!

Here are my Top 10 of all time:

Jul 28, 2015
Nov 30, 2016, 11 comments
Jan 10, 2014, 7 comments
Dec 4, 2012, 174 comments
May 8, 2012, 6 comments
Nov 12, 2013, 18 comments
Dec 2, 2014, 29 comments
Dec 13, 2015, 22 comments
Nov 10, 2015, 1 comment
Sep 10, 2013, 23 comments

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Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog 2017©. Born and raised in Brooklyn, now resides in Westchester. Named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs

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