“Success
in life and business is dictated by your ability to convey your information to
others so they understand it the way you do,” says Brant Pinvidic, author of The
3-Minute Rule: Say Less to Get More from Any Pitch or Presentation.
He’s
right.
Perhaps
his book’s message can help you promote your book to the news media or sell
your brand to the public.
His
book jacket says it all:
“Want
to deliver a pitch or presentation that grabs your audience’s ever-shrinking
attention span? Ditch the colorful
slides and catchy language and follow one simple rule: Convey only what needs
to be said, clearly and concisely, in three minutes or less.”
Sounds
simple enough, but maybe it’s not so easy to do. However, it’s necessary, so
figure it out!
Pinvidic
knows something about convincing others.
He has sold over 300 TV shows and movies, helmed a large production
company that had big hits like The Biggest Loser, and ran a television
network. Sure he’s all about the Hollywood spin, but so what. He does what you
do: take a product (book) and sell it
(to consumers, media).
The
formula, according to Pinvidic, comes down to how you answer these four
questions:
1.
What
is it?
2.
How
does it work?
3.
Are
you sure?
4.
Can
you do it?
So, when presenting yourself, be ready to:
·
Describe
exactly what you are offering.
·
Show
how it works for others to achieve their goals.
·
Prove
why your ideas are good and validated.
·
Explain
how others have the ability to replicate what you achieved.
He
breaks it down another way. First, conceptualize your book. Give people a
proper image or vision of your book so that they can understand what it is and
how it will benefit them. Next,
contextualize your message. Show how it has relevance to them and their world.
Lastly, actualize the concept into a reality. Prove how your book impacts them
and why they need it.
He goes on to share that when you promote
yourself, such as when you have a book, you should:
·
Say
it right (problem solved/desire satisfied)
·
Say
it enough (repetition)
·
Say
it boldly (be confident).
I
leave you with a shortened version of his checklist that helps you identify
what to say in your three-minute pitch:
What Is It?
·
What
is your unique premise/offer/solution?
·
Who
exactly is it for? What benefits could be gained?
·
How
easy is it to implement?
·
How
does it compare to the competition?
How Does It Work?
·
How
can you deliver on your promise?
·
Are
you taking any unsafe or costly shortcuts?
·
How
are you qualified to discuss this?
·
How
many people could this help?
·
What’s
your track record?
Are You Sure?
·
Did
a third party validate you or your claims?
·
Have
others succeeded with your approach?
·
Why
can’t your competition do this better?
·
How
do you know there’s a need for this?
Can You Do It?
·
What
have you done that’s similar?
·
Why
would it fail or be restarted?
·
Could
anything in your past ruin this?
Literary Agent Bible
Where
should authors look to find a listing of top literary agents to connect
with? Check out Jeff Herman’s Guide to
Book Publishers, Editors and Literary Agents: Who They Are, What They Want, How to Win Them
Over, by Jeff Herman, whose literary agency has helped get over 1,000 books
into print. The 28th edition, released a year ago, profiles more
than 125 powerhouse literary agents and provides essential details on the Big 5
and independent publishing houses. Check
out
Don't Forget To Check Out:
Brian Feinblum’s insightful views, provocative opinions, and
interesting ideas expressed in this terrific blog are his alone and not that of
his employer or anyone else. You can – and should -- follow him on Twitter
@theprexpert and email him at brianfeinblum@gmail.com. He feels much more
important when discussed in the third-person. This is copyrighted by
BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in
Westchester. His writings are often featured in The Writer and
IBPA’s Independent. This was named one of the best book
marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the
top book marketing blogs. Also named by WinningWriters.com as a "best
resource.” He recently hosted a panel on book publicity for Book Expo America.
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