Tuesday, October 22, 2019

Are Attractive Authors Very Successful?

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Beauty is in the eyes of the beholder and when it comes to writers, beauty is seen in their art.  But when an author is physically attractive, will he or she benefit in a way that they sell more books, get more book deals, or generate more book publicity?

Studies have shown consumers are impacted by the visuals – beautiful smiles, young and trim people, sexually alluring bodies, and well-dressed individuals.  This is true in almost any industry.  Looks count for something, especially if you deal in sales, marketing, advertising, and politics.  But they influence everyone.  We are only human and we are drawn to those that have a physically attractive trait.

So how does this play out for authors?

Let’s start with what happens when someone meets a good-looking person.  You are drawn to them and therefore, more willing to listen to them and likely engage them in conversations longer than with others.  The more you talk, the more likely you find something in common and feel friendly towards each other.  People do favors for people they like.

Look at the role one’s looks play in marketing.  If you are attractive you’ll likely have more images up on social media and your website.  You are more likely to have videos up, too.  People are more likely to watch a beautiful person-and feel more inclined to share their stuff.  Those who are good looking will benefit from their photo on a book’s cover or in an advertisement.

Good-looking people tend to know other good-looking people.  Their network consists of those who also benefit from their looks and have more resources and maybe bigger networks than others.

Of course, not everything is in the favor of the beautiful.  They may become egotistical, self-centered, and jealous of others.  Their coping abilities and personalities may not be as pleasant as their looks.  Some may even argue that one’s looks are inversely proportionate to one’s I.Q., but that may not be the case.

Many authors will naturally play up their strongest assets to sell themselves and a book. Brains, contacts, experiences, looks – they can be of equal weight. We exploit whom we know, what we have, and what we do.  Does this mean the non-attractive are at a disadvantage?

No, not at all.  You have something going for you – your voice, personality, energy, ideas, experiences …and words!  You have wisdom, wit, and gumption.  You have what others don’t.  Sell your self!  Of course, if you have a good body and sultry smile, well, no reason not to use it all.
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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.

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