Are
you looking to broaden your platform to amplify your message and sell
books?
Cathy Fyock and Lois Creamer believe they drew up the right roadmap with their new book, The Speaker Author: Sell More Books and Book More Speeches.
Cathy Fyock and Lois Creamer believe they drew up the right roadmap with their new book, The Speaker Author: Sell More Books and Book More Speeches.
So how do you become a speaker? Begin by:
·
Getting
clear on your area of expertise – and developing your speaking topics.
·
Creating
a speech outline.
·
Gathering
good stories to share.
·
Crafting
a strong opening and closing to a presentation.
·
Giving
free speeches.
·
Listening
to other speakers.
·
Hiring
a speech coach.
·
Joining
a professional speaking group and networking with other professional speakers.
Once
you get some experience as a speaker, approach meeting planners, businesses,
and organizations for paid speaking gigs.
You can look to work with speakers bureaus as well.
How can one sell books while
speaking?
The Speaker Author says to do the following:
The Speaker Author says to do the following:
·
If
speaking at a conference or seminar, include the name of your book as part of
your session title.
·
Mention
the name of your book during the presentation.
·
Offer
a handout or bookmark as a takeaway that includes your book’s name and how to
reach you.
·
Read
from your book and hold a copy of it.
·
Have
a method to capture the contact information of attendees (collect cards for a
drawing, invite signups for a gift, ask people to sign in).
·
Mention
your website during your presentation.
·
Use
a PowerPoint or poster that includes the cover of the book and its title and
your contact information.
·
Offer
your book for sale after you speak and be sure to announce when and where your
book signing will be.
·
When
you sign your books, be sure to get a card or contact information from your
reader. Take photos of you holding your
book with those who have purchased your book.
Post these on social media and share the post with your new readers.
The
Speaker Author
also covers key topics, including how to:
·
promote a speech.
·
get feedback on your presentation.
·
create your own speaking events.
·
develop a speaker one-sheet.
·
establish your unique position statement.
· craft a speech that sells books.
Lastly,
the authors provide some useful tips for authors who want to speak and come
across strong. Here are their seven strategies:
#1 –
Do not read your presentation!
#2 –
Speak up.
#3 –
Express your passion for your book.
#4 –
Share your story and engage others.
#5 -
Ask questions and get your audience involved.
#6 –
Tell your audience how they can reach you and buy the book.
#7 –
End powerfully with an interesting story that leaves them wanting for more.
For
more information, check out www.CathyFlock.com or look for any
of her nine books.
“Art produces ugly things that frequently become more beautiful with time. Fashion, on the other hand, produces beautiful things that always become ugly with time.”
--Jean Cocteau
“Wherever they burn books they will also, in the end, burn human beings.”
--Heinrich Heine
“Hope is the bread of the poor.”
--Zbigniew Herbert
“Talking without thinking is like shooting without aiming.”
--Zbigniew Herbert
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Brian Feinblum’s
insightful views, provocative opinions, and interesting ideas expressed in this
terrific blog are his alone and not that of his employer or anyone else. You
can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com.
He feels much more important when discussed in the third-person. This is
copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now
resides in Westchester. His writings are often featured in The Writer and
IBPA’s Independent. This was named one of the best book marketing blogs
by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and
recognized by Feedspot in 2018 as one of the top book marketing blogs. Also
named by WinningWriters.com as a "best resource.” He recently hosted a
panel on book publicity for Book Expo America.
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