A unique blog dedicated to covering the worlds of book publishing and the news media, revealing creative ideas, practical strategies, interesting stories, and provocative opinions. Along the way, discover savvy but entertaining insights on book marketing, public relations, branding, and advertising from a veteran of two decades in the industry of book publishing publicity and marketing.
Tuesday, October 8, 2019
How To Sell Your Book & Self As A Speaker
you looking to broaden your platform to amplify your message and sell
books? Cathy Fyock and Lois Creamer
believe they drew up the right roadmap with their new book, The Speaker
Author:Sell More Books and Book More
So how do you become a speaker?Begin by:
clear on your area of expertise – and developing your speaking topics.
a speech outline.
good stories to share.
a strong opening and closing to a presentation.
to other speakers.
a speech coach.
a professional speaking group and networking with other professional speakers.
you get some experience as a speaker, approach meeting planners, businesses,
and organizations for paid speaking gigs.You can look to work with speakers bureaus as well.
How can one sell books while
speaking? The Speaker Author says
to do the following:
speaking at a conference or seminar, include the name of your book as part of
your session title.
the name of your book during the presentation.
a handout or bookmark as a takeaway that includes your book’s name and how to
from your book and hold a copy of it.
a method to capture the contact information of attendees (collect cards for a
drawing, invite signups for a gift, ask people to sign in).
your website during your presentation.
a PowerPoint or poster that includes the cover of the book and its title and
your contact information.
your book for sale after you speak and be sure to announce when and where your
book signing will be.
you sign your books, be sure to get a card or contact information from your
reader.Take photos of you holding your
book with those who have purchased your book.Post these on social media and share the post with your new readers.
also covers key topics, including how to:
·promote a speech.
·get feedback on your presentation.
·create your own speaking events.
·develop a speaker one-sheet.
·establish your unique position statement.
·craft a speech that sells books.
the authors provide some useful tips for authors who want to speak and come
across strong.Here are their seven strategies:
Do not read your presentation!
Express your passion for your book.
Share your story and engage others.
Ask questions and get your audience involved.
Tell your audience how they can reach you and buy the book.
End powerfully with an interesting story that leaves them wanting for more.