They
say content is king but context is everything.
Putting
out lots of rich content – for sale or branding – is fine. We post on social media and give content away
in the hopes it will lead to book sales, more followers or a favor that we can
trade in. Content is currency. Words are money. But none of it means anything without
context.
Okay,
here’s what I’m talking about. Anything
that you write and share with others should have a purpose. You write a book to sell a product. You post on Facebook to get people to go to
your site to buy the book. You share on
Twitter to get more followers. And on
and on. You are always generating a
collection of words and images with a purpose.
Give
everting you do a proper context. Show
how your messages, views and persona are interlocked. Everything supports something in this media
ecosystem. A tweet is not just a tweet.
It’s a piece of your brand and a chance to connect with others and to
influence others to take one or more action steps.
At
times this seems like a sport or giant game.
We craft a blog post. Then we share it through our social media
channels. Then we respond to people who react to us, creating responses from them. Our footprints all over the Internet,
spanning texts, emails, tweets, blogs, FB posts, videos, books, and media
appearances. But it should all be a
cohesive, purposeful platform that you
push out there. It should be one,
unified message.
The
worst thing is to try to wear too many hats or to write about too many
unrelated things. Personal stuff should
be separate from professional stuff.
Keep a focus on the bigger goal and don’t deviate from your path.
You
can’t just spew about anything, unless that’s exactly your brand. If you write business books, no one wants to
hear about your sex life, favorite foods, or which sporting event you are attending. Think about it. Your life is interesting, even important, but
how does talking about something other than the thing others care about and see
you as an expert in help you out?
Context. Put your output of content in a big jug and
funnel your posts, books, and media appearances through one viewpoint. Always have a clear, consistent message that
represents who you are and deliver it often in the hopes it cranks the
machinery needed to build up followers, make book sales, lead to jobs or
speaking gigs and influence others.
You
can impact a life. Many lives. There is power in your words. At first it may seem like no one hears them
or even knows they exist. But slowly,
surely the words flow, from your mind to the screen or paper. Then they enter the big world of endless and
ever-growing content. Your words will
sink or swim. But for at least a few,
they will resonate. And those people
will champion you and help spread the word.
And so on and so on.
“Do not go where the
path may lead, go instead where there is no path and leave a trail.”
--Ralph
Waldo Emerson
“The direct path
sometimes takes longer.”
--Bert
Hellinger
“Be not angry that
you cannot make others as you wish them to be, since you cannot make yourself
as you wish to be.”
--Thomas
A. Kempis
”Every man is worth
of what he has set his heart upon.Every man is worth just so much as the wroth
of what he has set his heart upon,”
--
Marcus AureliusDON”T MISS THESE!!!
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