Tuesday, October 1, 2019

How To Get The Most Out Of Your Media Exposure

Image result for media images

Getting media exposure for your book or brand is not always easy to secure.  So what do you do if you are savvy, lucky, and persistent and generate some media attention for yourself?

Well, the first thing you do is note what worked and why you were able to successfully generate some buzz.  Take that formula and approach more media outlets.  Ride the hot hand and build on that positive momentum.  Further, take the links and clips of these media appearances and include them in your pitch to other media outlets.  They like to copy other media and see how others already vetted or legitimized you.

Next, share your media coverage on your social media platforms.  Tweet a link to the show you were on.  Post on Facebook photos of a media appearance.  Write about your media experience in a blog post.  Media begets media.

Then share those social media posts with others -- followers, groups, or those people who view certain hashtagged content.  You can post the media links to your biography or online profile, your website, and anywhere else that people can see them.

You can post in formation about your media appearances in you newsletter, if you have one.

Another way to repurpose your media exposure is to e-mail blast your list of connections and highlight upcoming or recent media appearances.

Another way to get some mileage out of your media exposure is to transcribe a radio/podcast/TV interview and quote the host if he or she says something positive, like: “This is an amazing story.” Now not only can you say you were on a particular show, you can have what looks like their endorsement of your work.  Do that for all interviews, including those in print or online text, and take these wonderful words of praise and put them on your website, in your marketing materials, or in your social media posts.

If you get a fair amount of coverage from the media, you will want to put together a sizzle reel – a two-minute highlight video that shows snippets of various interviews and stories featuring you or your book.  You can share this reel anytime you are looking to secure a speaking gig, media placements, or an introduction to a bookstore.

Initially, your goal is to get as much media exposure as possible.  Nothing is too small for you.  Then, as time goes by, the role of quantity gets replaced by the importance of quality.  The same holds true in how you present your media.  As time goes by you’ll only post and share bigger media placements.

Media exposure doesn’t always lead to book sales.  It depends on a lot of things – size of the media outlet, your performance, book price, subject matter competition, book availability, and what else is going on in the world.  But media exposure always helps your branding – and your brand stays with you for life.  So go ahead and secure some media exposure and be ready to share it as often as possible.

“The word ‘book’ is derived from the old English boc, originally a document or charter.  I tis related to the Dutch boek and German Buch.  Another associated word is “beech’, the woo don which ancient runes were often carved.”
--For the Love of Books Stories of Literary Lives, Banned Books, Author Feuds, Extraordinary Characters and More by Graham Tarrant

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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.

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