A unique blog dedicated to covering the worlds of book publishing and the news media, revealing creative ideas, practical strategies, interesting stories, and provocative opinions. Along the way, discover savvy but entertaining insights on book marketing, public relations, branding, and advertising from a veteran of two decades in the industry of book publishing publicity and marketing.
Sunday, October 6, 2019
36 Great Resources For Marketable Authors
1.Looking to be a
speaker – or hear interesting ones? Check out The National Association of
Experts, Writers & Speakers at www.NAEWS.org.
2.Are you a teacher or
looking to write for the academic world? Check out the Textbook
& Academic Authors Association at www.TAAonline.net.
3.Looking to grow your
vocabulary or tease your brain with games and quizzes? Check out: www.vocabulary.com.
4.Reading books in
print is not dead for Generation Z! A Canon USA Survey released by USA
Today shows 85% of Gen Z says reading physical books helps them learn
about history and 76% prefer doing reading tasks on paper vs. online.
Giveaways. It allows you to give away e-books or paperbacks, helping you to
grow your readership. Check out www.Goodreads.com.
7.Looking for writer
conferences, festivals, centers, retreats, or residencies? Check out
a directory of over 300 programs at www.awpwriter.org (Association
of Writers and Writing Programs.)
8.Want to have a
reading, workshop or literary event? See a literary events calendar
at www.pw.org and see how to list
yours while learning of some to attend.
9.There are many great
literary arts centers across the country. Just Google “literary arts
centers directory” or type in a specific city and "literary arts
center" and you’ll find organizations that might partner with you to
promote your book.
11.What’s going on in the ever-shifting
publishing landscape? Your first resource should be PublishersWeekly –
then Writer's Digest,The Writer and The
New York Times.
12.For an understanding of trends, best
practices and thought leadership on the world of publishing, consider attending
the annual Digital Book World Conference. See www.digitalbookworld.com.
13.Looking for a reading app that gives
users the ability to interact with friends (directly in the app) for a unique
social reading experience? Try www.bookshout.com.
14.What are some of the best book
publishing programs or institutes in America? Some of the leading
ones are NYU-SCPS Center for Publishing, The Yale Publishing Course, The
Columbia Publishing Course, and The CUNY Publishing Institute.
15.Need a book review? Open your
wallet and you can buy access to a review at Kirkus Reviews,TheForeword, and
a select few publications. A good review is not guaranteed, but it’s
worth the risk.
17.Want to see books everywhere for
everyone? Contact Barbershop Books, a children’s barbershop literary
project that started in Harlem in 2014. Alvin Irby founded the
group, sponsored by school districts, libraries, and individual donors. It
has helped install books in nearly 200 barbershops in 44 cities in 20 states. Want
to donate books to it?
18.Want to run a discounted e-book campaign
to get your books in more hands? Try Book Pub, an online service
that notifies millions of readers of deeply discounted e-books.
19.Publishers Weekly has a
bestseller list that’s published weekly in a number of categories and formats. Over
a million new titles were released in 2018. Of the 439 hardcover
books to hit the list last year, 38.3% were published by Penguin Random House. The
Big 5 (also Harper Collins Simon & Schuster, Hachette, and Macmillan) took
92.2% of the best-seller spots, leaving the rest for small presses, indies,
university presses, and self-published authors. The paperback best
sellers showed similar results. Three publishers accounted for over
72% of all paperback bestsellers – Penguin, Harper and Hachette. The
two top-selling books of a year ago were Michelle Obama’s Becoming (3.4
million copies sold) and TheMagnolia Table by
Joanna Gaines, which sold a little over a million copies.
20.Need money to publish and market your
next book and a rich uncle has not given you a big inheritance? Try
Kickstarter – the world’s largest funding platform for creative projects
Inkshare – a publishing and literary rights management platform where
readers decide what gets published.
Publishizer – the world’s first crowdfunding literary agency
21.Need a way to self-publish? There
are many good options out there on Amazon, Book Baby, Ingram Spark, Bublish and
are also hybrid publishers like Green Leaf Book Group, Koehler Books, Morgan
James Publishing, etc. See what fits your needs and budget.
22.As an author and writer, help improve
the book industry and support freedom of the press by joining groups that fight
for you, such as The ACLU, The Authors Guild, P.E.N., etc.
23.One of the most ambitious projects to
scan books is Google Books.
24.The Poetry Center, SF Writer’s Grotto,
Denver’s Lighthouse Writer’s Workshop, Chicago School of Poetics, Boston’s Grub
Street The Loft Literary Center in Minneapolis, and The Center for Fiction in
NYC are some of the top non-profit writing centers in the country.
25.According to www.socialmediaforwiters.com some
of the best book marketing blogs include these: Jane Friedman,
Book Works, Penny Sansevieri’sAuthor Marketing Experts,
and Kindlepreneur with David Chesson.
26.Join a Linked In group to promote
yourself as a writer. Try bookcareers.com, book publishing
professionals, or one called book writing, self-publishing, and marketing for
27.We know mass communication is one of the
most powerful forces in the modern world. How will you harness the
power of technology and influence to spread your message and establish your
unique brand and persona? If you want to get your message out by
distributing your writings or books, look into an alternative download and
digital payment systems such as eJunkie, Gum Road, and Selz.
28.Looking to find lots of writing,
reading, and social groups with real people that you can see locally in person? Try www.meetup.com.
29.Need e-mail marketing help? MailChimp, A
Weber, Constant Contact, and Vertical Response help manage email contacts,
provide customized templates for newsletters, track open and click rates, and
automatically handles subscribes and unsubscribes.
34.Do you want to know what people are
searching for – depending on time of day or their location? Look no
further than Google Trends. This data could help you see what’s on
people’s minds and then you can write about things people seem interested in.
35.Looking to do research and need a
reliable source? Look at www.proquest.com,
which has a digital resource of billions of documents. Also look at
over 275 million newspaper articles on www.newslibrary.com.