Authors
may struggle to write a book and get it edited properly. They may also struggle with locating a
publisher or deciding how to self-publish.
But their biggest confusion – and challenge – comes when it’s time to
market their book. So just what are
authors supposed to do when it comes to promoting or marketing a book?
The
list of core basics include:
·
Creating
a website.
·
Crafting
press kit materials (book trailer is optional).
·
Devising
a budget of money and time for marketing – along with a timeline and an
identification of resources, connections, and assets.
·
Posting
on social media regularly, such as Linked In, Twitter, Facebook,
Pinterest. You Tube, Instagram.
·
Having
a blog and/or podcast, newsletter, or video channel.
·
Speaking
(even for free at bookstores, libraries, churches, groups, business)
·
Advertising.
·
Sending
your advance review copies three-and-a-half months prior to pub date to book
reviewers at magazines, newspapers, trade publications, and online.
·
Joining
certain communities such as GoodReads.
·
Designing
business cards, stationery and even premiums like mugs, t-shirts, and pens to
brand your book and name.
But book
marketing has no end to it. You can do
50 things to promote and market your book.
Here are some other items for your consideration:
·
Attend
local conferences – you can network there and find people who may utilize you as
a speaker, buy your book, or give you tools and ideas to promote yourself.
·
Make
signs – little posters – and see if others will let you post them. They could be put on bulletin boards at
public locations. You can put a poster
on the side of your house or on your car.
·
Include
your book for giveaways or resale at charitable events.
·
Join
professional or regional organizations so that you can connect with members to
promote your book.
·
Help
out at a charitable event or something at a school, temple, or local gathering
– and tell people about your book.
·
Ask
friends and family members to each personally introduce you, via email, to 100
connections per person.
·
Give
something away, online, so that when people come to your site, they will give
you their contact into or buy your book in exchange for this free downloadable
digital gift.
Host
an event and ask invitees to each bring friends. Make it a book launch party. People
may also run a lottery, send out a survey, or hold a contest. These things can take more time and offer
less payoff than you realize. Some marketing ideas are best left unexecuted. But, no doubt, you’ll come up with innovative
ways to get the word out about, well, your words.
No matter what you do, do something. Every day. If you keep at it – and do it wisely – you will see good things happen. You may have to wait months or even years for the true benefit of today’s efforts to come to fruition, but hang in there.
No matter what you do, do something. Every day. If you keep at it – and do it wisely – you will see good things happen. You may have to wait months or even years for the true benefit of today’s efforts to come to fruition, but hang in there.
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