Tuesday, June 25, 2013

Post Book Expo: Where Are You?

If you were one of the 20,000+ participants of Book Expo America a month ago, you may feel like the show was so long ago.  And only now you may have forgotten to contact people that you met or look up various companies or resources that you learned about.  We tend to get excited when we attend a seminar, convention, class or event – but without good follow-up, all of that activity and energy was wasted.

It’s not too late to do the things you were convinced were good ideas just four or five weeks ago.  In fact, now’s a great time to follow-up, now that everyone has settled back into a normal routine.

Why do we let time lapse and for opportunities to get away from us?  Is it fear?  Do we get so busy that we don’t make time to follow-up?  Do we let time go by and upon reflection, we lose faith that much will come from reaching out to those we’d met?

It’s natural to put things off, even something as simple as sending an e-mail, but when you repeatedly put things off and consistently fail to take advantage of a potential opportunity, you risk growth and a chance to rise to another level.

Sometimes we don’t follow-up because we’re disorganized.  Or we fail to manage our priorities and time.  Or we lose hope in what we’re doing.  Or we misplace the contact information and our notes.  Whatever it is, give yourself a clean start today.  Take a day of amnesty to cleanse yourself of prior shortcomings and follow-up today.


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Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2013

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