As an author, especially of non-fiction books, you are
likely looking to sell your book to organizations or businesses. You’ll no doubt need information and useful
resources to assist your sales efforts.
Many can be found in a new book, Changing
The Sales Conversation: Connect, Collaborate, and Close by New York Times
bestselling author Linda Richardson (McGraw-Hill Education).
Here are 13 sales tools, as excerpted from the book, that
could be applied to your book-selling efforts:
1. TimeTrade
enables you to schedule appointments effortlessly in 30 seconds or less, and
faster scheduling means more time for selling.
2. Lead411
provides client addresses, business e-mail, and executive e-mail addresses and
phone numbers.
3. NetProspect
was voted the most accurate business-to-business (B2B) contact information
software.
4. iSell
lets you quickly identify names of clients to call and what to say based on
relevance and sales triggers (an event that causes a client to identify and
prioritize solving a problem), and it automatically prioritizes prospects to
cut research time.
5. iMeet
enables you to lead online video meetings and connect with clients by simply
having them enter the URL of the meeting room at which point the tool
automatically dials the client’s phone.
Because software is not downloaded you reduce time and hassle.
6. Bloomfire
is another collaboration tool that enables your company to share best practices
such as proposals and templates and allows you and your colleagues to vote the
materials up or down so the best ones rise to the top.
7. Datahugs
is a lead-generation tool that enables you to automatically pinpoint who knows
whom and how they know them across your company’s entire network of connections
by scanning contact information in e-mails—no data entry necessary.
8. Hubspot
creates an all-in-one marketing solution for your company to generate
leads. It takes the best of inbound
marketing methods, tweets, and blogs, consolidating this disconnected stream of
information into one spot to save time and increase results.
9. HootSuite
is a social media dashboard that allows your company to connect multiple
campaigns, identify and grow audiences, and distribute targeted messages.
10. Mobile
video calling tools include Tango, Apple’s FaceTime (a selling point for its
iPad), Yahoo’s OnTheAir, Microsoft’s Skype (for both video and audio-only
calls), Google Plus (200 aps for video calling feature), Hangouts (free video
service for two- to ten-person video calls), and the independent service called
Zoom that offers an app that works on Macs, Windows-based PCs, iPhones, and
IPads at no cost for groups of up to 15 participants. These tools save travel time and money but
more importantly add a visual connection to any phone call to allow you to differentiate
yourself from your competitors.
11. Presentation
and video tools include YouTube (video sharing and a great credentialing tool),
Brainshark (online and mobile presentations), and Snagit (pick up and share an
image).
12. Salesforce.com
offers a range of powerful tools, such as Chatter.
13. Apps
for managers and salespeople, such as Salespod, enable sales managers to manage
and coach salespeople, manage clients, and capture information in real time.
DID YOU MISS THESE GEMS?
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Make Your Book A Success
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#online?
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books?
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Will Your Book Be Relevant – Or
Read – In 2014?
Interview With Leading Book
Marketer Brian Feinblum
What An Author Is Worth
65 Websites For Writers &
Publishers
Mass Communications Disconnect
Brian Feinblum’s views, opinions, and
ideas expressed in this blog are his alone and not that of his employer, Media
Connect, the nation’s largest book promoter. You can follow him on Twitter
@theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This
is copyrighted by BookMarketingBuzzBlog © 2014.
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