We
always hear about crazy “viral” videos on YouTube. Some people make money, build a brand and
have fun making and posting videos. I
never spend any time on YouTube but I recognize it’s a potentially powerful
area for authors and publishers – if they were to harness the power of this
leading social media site. What exactly
is the formula for success?
One book shows us how to use video to find customers, launch products and influence a massive audience: YouTube Marketing Power by Jason G. Miles, the bestselling author of Pinterest Power (McGraw Hill Education).
One book shows us how to use video to find customers, launch products and influence a massive audience: YouTube Marketing Power by Jason G. Miles, the bestselling author of Pinterest Power (McGraw Hill Education).
What
kind of video will you make? Some try to
capture outrageous daredevil stunts, such as Jackass. Others use video to audition a talent –
dancer, singer, comedian. Some take to
YouTube to document an odd or newsworthy
event. Some video captures celebrities,
powerful people or authoritative figures behaving poorly. There’s no creative limit to what can be
filmed.
There
are many archetypal onscreen personas that successfully capture huge viewings
and legions of followers. Which one will
you be? Do you want to be seen as an
expert or a clown? Are you the nerd, the
sage, the genius, the soccer mom, the grandma or the child prodigy? Perhaps the unassuming average guy style
works best for you – or the jester, the explorer, the trainer, the beauty
queen, the victim, the complainer or the philosopher.
People
use YouTube to:
·
Build
traffic to their Web site
·
Increase
search engine optimization
·
Get
media exposure
·
Engage
in a dialogue
·
Respond
to something or someone
·
Sell
books, products or services
·
Teach,
educate, instruct and demonstrate
·
Build
their brand and develop name awareness
·
Go
viral and get discovered
·
Placate
their ego
·
Collect
ad revenue
Miles’
book is an easy-to-use toolkit that helps readers – including authors – learn
how to utilize the powerful video service.
He shares the following seven smart social activities people participate
in regarding YouTube (excerpted from the book):
1.
Post Videos
Sometimes
the most obvious action is the wisest.
You cannot grow a large subscribership on YouTube if you’re not
regularly publishing video content. Each
time you publish a video, it is included in your feed, and your subscribers can
engage with your work. When they do,
their subscribers see the interaction.
It stands to reason that the more you post, the more your subscribers
will engage with a video, and the more you’ll be discovered. The other reason to post frequently is to
ensure that you have videos that appear when people search for the keywords
related to your industry.
2.
Comment on
videos
There
are most likely countless videos to comment on in your niche or industry. You can comment on your customers’ videos,
competitors’ videos, and industry-related peers’ videos. When you comment wisely, you share your
encouragement, wisdom and insight. You
establish yourself as an authority in your niche or industry.
3.
Like videos
On
YouTube, you can give a video a thumbs-up or a thumbs-down. Liking videos is a sign of support and
encouragement to the video maker. It is
probably the simplest social action on YouTube, and it will only take a split
second.
4.
Add a Video to a
playlist
If
you consider yourself a curator of information and education for your
prospects, then creating playlists that go beyond your own videos makes a lot
of sense. And when you add a video to a
playlist, you encourage the video maker.
5.
Make a channel comment
When
you comment on a channel that belongs to one of your customers, prospects or
industry experts, you make yourself known to the person in a friendly and
engaging way.
6.
Subscribe to
another user
Subscribing
is the biggest form of support you can provide on YouTube. Subscribing is voting.
7.
Send a bulletin
We’ll
talk more about this in the chapter on traffic strategies, but you can send a
message straight to the feed of every one of your subscribers. This is an incredibly powerful marketing
tool.
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Brian Feinblum’s views, opinions, and
ideas expressed in this blog are his alone and not that of his employer, Media
Connect, the nation’s largest book promoter. You can follow him on Twitter
@theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This
is copyrighted by BookMarketingBuzzBlog © 2014.
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