1. Set goals for everything
-
How often you’ll blog
-
How many new connections per week you are seeking
-
How many views/downloads you want to
achieve by a certain date
2. Schedule your posts for your blog, Facebook
page, tweets, guest-posts. Have an
editorial calendar for yourself.
3. Spend time each day or week reaching out to
others to increase your number of followers/connections on various platforms.
4. Balance
time between creating content, sharing it and reading/viewing the content of
others.
5. Reserve
time for researching those you’d find worth connecting to.
6. Build
up at least one account with huge numbers, but don’t expect each one to be
large. The ones worthy of spending time
on are Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram and your
blog/website.
7. Your
social media can’t be an afterthought or something you go to only when there’s
down time. It’s something you do with
intention and purpose.
8. Create
content in bulk and then save your materials and release them strategically over
time.
9. Curate
content and share it with others. Use
resources like Google.com/alerts, www.socialmention.com,
www.news.me and www.getprismatic.com.
10. Use
Crowdbooster, a resource that analyzes your Facebook and Twitter accounts and
then notifies you of the best times to post your content.
The key to all of this is:
-
Having a plan and sticking to it
-
Being consistent
-
Staying dedicated to your social media
campaign
-
Always looking to tweak and improve your
approach
Good social media will eventually lead to a bigger brand, more product sales, and more opportunities. In order to grow your platform you’ll need to follow most if not all of the above-stated steps, or else you’ll just drift across the digital sea without a raft.
Need
A Good Book Editor?
Do you want a trained editor to review your
manuscript? Looking for a second pair of
eyes for your new Web site content? You
can try an English major from your local college on the cheap, but your best
bet is to consult these resources:
Editorial Freelancers Association with www.the-efa.org
What fees might you encounter? You can negotiate a price based on length of content, time or a flat fee. Poets & Writers Magazine says most proofreaders get $30-35 an hour. Editing and basic copyediting runs $30-40 an hour. Heavy editing could fetch $50 an hour.
DID YOU MISS THESE GEMS?
18 Questions You Need To Ask To
Make Your Book A Success
Why do I search for meaning
#online?
Are authors sexy enough to sell
books?
Which books are worthy of PR?
Will
Your Book Be Relevant – Or Read – In 2014?
Interview With Leading Book
Marketer Brian Feinblum
What An Author Is Worth
65 Websites For Writers &
Publishers
Mass Communications Disconnect
Brian Feinblum’s views, opinions, and
ideas expressed in this blog are his alone and not that of his employer, Media
Connect, the nation’s largest book promoter. You can follow him on Twitter
@theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This
is copyrighted by BookMarketingBuzzBlog © 2014.
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