Facebook
founder and CEO Mark Zuckerberg launched a Facebook Book Club earlier this
month, saying he wants to designate more of his media time to books. That’s great news for an industry that’s
still waiting for its former book club queen, Oprah Winfrey, to make her first
selection in over a year. What is it
with billionaires and their book clubs?
Who’s next - Michael Bloomberg, Warren Buffett,
or JK Rowling?
Should
mere millionaires have a crack at a book club too – maybe Kobe Bryant, George
Clooney, or Bill O’Reilly can get in on this?
So what
did the 20-something tech titan choose for his first of what will be 26
selections this year? The End of Power
by Moises Naim, a book that sold 20,000 copies until the royal selection. Now watch it take off.
Who
should choose the winners of these book lotteries? What are their
qualifications or motivations? Should
book clubs be formed and publicized even when they don’t come from the book
reviewer world?
I’m
happy FB is behind books. His 30,000,000
followers can now discuss books. Maybe
more will join him in the discussion.
Getting a younger book club going is great. Could FB be launching something to compete
with Amazon in terms of book sales?
Book
clubs are a great way to promote books.
Find existing book clubs and tell them about your book. Who knows, maybe a billionaire will nominate
it!
Here are
five other growing areas, online, as it concerns books:
1.
Smashwords
The self-publishing site featured 336,000 titles in 2014 – up 60,000 from a year ago.
The self-publishing site featured 336,000 titles in 2014 – up 60,000 from a year ago.
2.
Kindle Unlimited
The $9.99 a month all-you-can read ebook subscription service now has 700,000 titles – about one-fourth of all kindle books.
The $9.99 a month all-you-can read ebook subscription service now has 700,000 titles – about one-fourth of all kindle books.
3.
Amazon Book Reviewers
Amazon features a list of its top 10,000 reviewers. Many of them are book reviewers, but beware they could be genre-specific.
Amazon features a list of its top 10,000 reviewers. Many of them are book reviewers, but beware they could be genre-specific.
5. Podcasts
By The Numbers
Podcasts
can be useful in promoting books and branding authors. According to MarketingPodcast.com
·
iTunes
has 250,000 podcasts – five times as many as it had in 2010.
·
15%
of Americans listened to one podcast in the past month.
·
Half
of all podcast listeners are between the ages of 12 and 34.
·
54%
of podcast listeners are men.
DON’T MISS: ALL NEW RESOURCE OF THE YEAR
2015 Book PR &
Marketing Toolkit: All New
Brian Feinblum’s views,
opinions, and ideas expressed in this blog are his alone and not that of his
employer, Media Connect, the nation’s largest book promoter. You can follow him
on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This
is copyrighted by BookMarketingBuzzBlog © 2015
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